Most often, competitor analysis is important for cob stages, for forming a semantic core. But this does not mean that since your site already works a lot, then you do not need to go through this procedure. It’s hard to find out which key questions a competitor is looking for.
We first need to figure out who your main competitors are. It is necessary to analyze not all of them, but the most successful ones who are among the top species. The most competitive sites will give you a lot basic information, chips that can be stored or processed in your own way, and a lot more.
There are two ways to identify the most competitive sites in your niche.
By hand
Take 5–10 high-frequency key queries (for example, buy a window, wash a window, install a window in Moscow, etc.). Enter them from Yandex and Google. Analyze the page on the first page and select sites that are suitable for your topic. It is important to choose those who are in charge of all the questions (or the best ones).
For help with special services
You can find out about your main competitors using advanced tools.
- SpyWords - one best services for Yandex Vіn identify the main competitors, analyze their sites, show which keywords are visible, and much more.
- SEMrush is a similar project for Google.
- cy-pr.com – korisny service, which shows the absence of data from competitor sites. You can also defeat the main opponents in the fight for the top place in the game.
- PromoPult is a tool that helps identify the main competitors, and also selects basic keywords based on the content of the site.
Once the main competitors have been identified, you can begin to analyze their resources. Based on the analysis, you can find out what queries the site is searching for, find out the most clickable and successful votes, add them to your advertising campaign etc.
For example, you forgot to buy keys that can be used to block a lot of traffic. Having analyzed your competitors, you found the keys and added them to yourself. Or you noted some methods of work, tricks. You can also deposit them.
With such an analysis, it is important to consider what you and your practice need. It’s not good to copy everything late and copy it late. Think more carefully about how to use this or that other trick in your game. Or how to overthrow a competitor by cutting off all traffic.
It is also important to gain respect for the benefits of a few competitive sites in order to avoid them from your robot. For example, ineffective, but expensive clicks in contextual advertising.
SpyWords
One of the most effective and popular tools among Yandex users. If you want to push your resource into this search engine, then you definitely need SpyWords.
With this help, you can conduct a detailed analysis and determine the number and intensity of keywords for which your competitor is filtering traffic. In addition, the service will help you provide information such as publicity texts, advertising budget, positions and snippets, etc.
To speed up the service, select the following:
- go to the official website https://spywords.ru/services.php;
- In the “Competitor Analysis” tab, enter the required URL;
- press "Unfasten".
Everything is easy to complete. The price for such a tool is 1950 rubles. per month.
SEMrush
One of the best services for sound systems Google and Bing. The service will help you conduct a detailed analysis of competitors, identify the main ones, show which keywords the site is looking for and provide a lot of other useful information.
The service will help you find out:
- positions of competitors for given keys;
- traffic (both for the domain as a whole and for other pages);
- keywords;
- cost per click and advertising budget;
- text stunned too.
The service allows you to retrieve information from low frequency supplies which clearly shows this as a substitute for other, less effective tools.
Yak vikorystuvati:
- go to the website https://ua.semrush.com;
- provide the URL to the site;
- press "Start".
You can use the service free of charge 10 times. Subsequently, the monthly fee starts at 99 dollars per month or more.
SimilarWeb
A service that is rightfully considered one of the best for competitive intelligence. With this help you can do the following:
- analyze the niche in the previous regions, identifying the main competitors and their promotion methods;
- increase various indicators of competitive sites (number of drivers, hour on site, traffic volume, indicator of views, etc.);
- Find out what words the site is hiding behind, and a lot of other things.
To quickly use this tool, you need to:
- go to the service website https://www.similarweb.com;
- log in (register if you are not registered);
- go to the Traffic Sources - Search tab;
- Enter the required URL and view the report information about keywords.
This tool is paid. Price – 199 dollars per month or more.
Advse
One of the first at his galusa. The service is gaining popularity both among cob users and among specialists. For additional help, you can find out the following problems:
- create a niche;
- the significance of the main competitors;
- learn about their strengths and weaknesses;
- I wonder what keywords the site is looking at;
- select detailed information for search queries;
- There are a lot of other things to know about the text.
To speed up the service, enter the following shortcuts:
- go to the website https://advse.ru;
- Select one of the services from the top navigation menu;
- Then two forms will appear in front of you. Persha - for drinks. It helps to find out who is your competitor for one question or the other. Another - for websites. It helps to find out where the competitor is coming through;
- enter the site URL;
- Click the “Outline...” button.
After completing your actions, you will be shown this information. If you are already authorized, then please more information If not, you will need to log in.
Unlimited access costs 1,500 rubles per river.
Other services
In addition to the tools described above, the following services are used for competitive intelligence:
- SEO awareness and other things.
Analysis of competitors' websites is an important aspect of successful marketing. Knowing the enemy's exposure makes it much easier to achieve good results.
Most often, competitor analysis is important at the initial stages for forming a semantic core. But this does not mean that since your site already works a lot, then you do not need to go through this procedure. It’s hard to find out which key questions a competitor is looking for.
We first need to figure out who your main competitors are. It is necessary to analyze not all of them, but the most successful ones who are among the top species. The most competitive sites will give you a lot of useful information, tricks that you can save or rework in your own way, and a lot more.
There are two ways to identify the most competitive sites in your niche.
By hand
Take 5–10 high-frequency key queries (for example, buy a window, wash a window, install a window in Moscow, etc.). Enter them from Yandex and Google. Analyze the page on the first page and select sites that are suitable for your topic. It is important to choose those who are in charge of all the questions (or the best ones).
For help with special services
You can find out about your main competitors using advanced tools.
- SpyWords is one of the largest services for Yandex. You can identify your main competitors, analyze their websites, show you which keywords are visible, and much more.
- SEMrush is a similar project for Google.
- cy-pr.com is a color service that shows anonymous data from competitor sites. You can also defeat the main opponents in the fight for the top place in the game.
- PromoPult is a tool that helps identify the main competitors, and also selects basic keywords based on the content of the site.
Once the main competitors have been identified, you can begin to analyze their resources. Based on the analysis, you can determine what queries your site is searching for, find out the highest click-through rates and successful votes, and add them to your advertising campaign.
For example, you forgot to buy keys that can be used to block a lot of traffic. Having analyzed your competitors, you found the keys and added them to yourself. Or you noted some methods of work, tricks. You can also deposit them.
With such an analysis, it is important to consider what you and your practice need. It’s not good to copy everything late and copy it late. Think more carefully about how to use this or that other trick in your game. Or how to overthrow a competitor by cutting off all traffic.
It is also important to gain respect for the benefits of a few competitive sites in order to avoid them from your robot. For example, ineffective, but expensive clicks in contextual advertising.
SpyWords
One of the most effective and popular tools among Yandex users. If you want to push your resource into this search engine, then you definitely need SpyWords.
With this help, you can conduct a detailed analysis and determine the number and intensity of keywords for which your competitor is filtering traffic. In addition, the service will help you provide information such as publicity texts, advertising budget, positions and snippets, etc.
To speed up the service, select the following:
- go to the official website https://spywords.ru/services.php;
- In the “Competitor Analysis” tab, enter the required URL;
- press "Unfasten".
Everything is easy to complete. The price for such a tool is 1950 rubles. per month.
SEMrush
One of the best services for Google and Bing search engines. The service will help you conduct a detailed analysis of competitors, identify the main ones, show which keywords the site is looking for and provide a lot of other useful information.
The service will help you find out:
- positions of competitors for given keys;
- traffic (both for the domain as a whole and for other pages);
- keywords;
- cost per click and advertising budget;
- text stunned too.
The service allows you to capture information from low-frequency inputs, which clearly compares with other less effective tools.
Yak vikorystuvati:
- go to the website https://ua.semrush.com;
- provide the URL to the site;
- press "Start".
You can use the service free of charge 10 times. Subsequently, the monthly fee starts at 99 dollars per month or more.
SimilarWeb
A service that is rightfully considered one of the best for competitive intelligence. With this help you can do the following:
- analyze the niche in the previous regions, identifying the main competitors and their promotion methods;
- increase various indicators of competitive sites (number of drivers, hour on site, traffic volume, indicator of views, etc.);
- Find out what words the site is hiding behind, and a lot of other things.
To quickly use this tool, you need to:
- go to the service website https://www.similarweb.com;
- log in (register if you are not registered);
- go to the Traffic Sources - Search tab;
- Enter the required URL and view the report information about keywords.
This tool is paid. Price – 199 dollars per month or more.
Advse
One of the first at his galusa. The service is gaining popularity both among cob users and among specialists. For additional help, you can find out the following problems:
- create a niche;
- the significance of the main competitors;
- learn about their strengths and weaknesses;
- I wonder what keywords the site is looking at;
- select detailed information for search queries;
- There are a lot of other things to know about the text.
To speed up the service, enter the following shortcuts:
- go to the website https://advse.ru;
- Select one of the services from the top navigation menu;
- Then two forms will appear in front of you. Persha - for drinks. It helps to find out who is your competitor for one question or the other. Another - for websites. It helps to find out where the competitor is coming through;
- enter the site URL;
- Click the “Outline...” button.
After completing your actions, you will be shown this information. If you are already logged in, please provide additional information if you are not required to log in.
Unlimited access costs 1,500 rubles per river.
Other services
In addition to the tools described above, the following services are used for competitive intelligence:
- SEO awareness and other things.
Analysis of competitors' websites is an important aspect of successful marketing. Knowing the enemy's exposure makes it much easier to achieve good results.
It is important to understand what your niche is experiencing and what methods your competitors are adopting to compete. If you do everything correctly, you can achieve great results from your training contextual advertising.
This article will look at how to analyze contextual advertising of competitors in Google AdWords and Yandex Directions.
And apparently there is power on the head.
What makes a competent analysis of contextual advertising
Let's take a look at what components make up a competitor analysis:
- analysis of competitors' key words;
- targeting;
- the headlines and texts are stunning;
- completely dumbfounded;
- landing sides;
- competitors' budget;
- analysis of contextual media advertising;
- equalization of the effectiveness of participation in the auction compared to competitors.
Analysis tools
We use the following tools for analyzing contextual advertising of competitors:
- English websites: Semrush, Spyfu.
- Russian websites: Serpstat.com/ru (formerly Prodvigator.ua).
- The services of contextual advertising themselves.
Especially for our blog, colleagues from Serpstat prepared a description of the main functionality for analyzing contextual advertising of competitors.
What should you pay attention to when analyzing contextual advertising of competitors?
1. Key phrases of competitors
The basis of paid search traffic is the key phrases that trigger the display of voices. Instead of spending an hour manually selecting key phrases, select the phrases of your competitors and rank them in your campaign.
Let's show it on the butt: enter the competitor’s domain into the Serpstat service, select the region and go to the tab “Site analysis - Domain analysis - PPC analysis - Key phrases».
Also, increase the respect to a large number of voices in different regions of sound systems. Our website buys more than 173 votes in Google RU, and in Yandex. Moscow time – 26,800! Follow all regions to further improve semantics.
If you have already prepared a list of negative keywords that are not relevant to the site, add this filter before highlighting the link.
Another way to find out the keywords that your competitors are vying for that we are missing is by the flow of queries between three different domains.
Let's show it on the butt: In this module, “PPC Analysis” is dropped into the “Domain Alignment” tool. We enter two competitor domains in the window to advertise, and the results are amazing.
The segments that overlap in the diagrams are the hidden key phrases that do not overlap - unique keys that relate to one domain. Click on the required segment and we will see the semantics that we have spent, so you can use it in your advertising campaign.
2. Headlines and texts are stunning
All the things your competitors tell you can be used for your own purposes. The headlines and texts are deafening - the most important part of this positioning and method is that it flows onto the koristuvachs. Consider these elements in detail: see what your clients are aware of, what is your unique trading proposition, what are the promotions and bonuses, what are the prices. Save some ideas and share them with the brightest minds. How to know the stunned competitors? I’ll hand over these services for help.
Let's show it on the butt: If you want to recognize text information about a particular product or keyword, enter the key word in the Serpstat search row and go to the section “Analysis of key phrases - PPC analysis - Information”. The service will show you phrases that include phrases in the text or synonymous words:
Do you want to take into account all the utter shocks of your skin-protected competitor? Vikonite yourself, just in the search row, enter not the keyword, but the competitor’s domain. Then you will get rid of all your confusion.
Vivantize all the results into a single table, analyze them and create your own unique proposition! Create a sign approximately like this:
3. Absolutely dumbfounded
Bring back the respect of your competitors: the virtual business card has been updated, applications have been expanded, and dynamic inserts have been added. No? Then you already know an additional technique that you could see among your competitors. How to find additional elements in the gaps? I will use it manually or for additional tools.
Let's show it on the butt: enter the competitor’s domain in Serpstat search and go to the section “Site analysis - Domain analysis - PPC analysis - Key phrases”, special icons will tell you about the presence of additional blocks:
4. History is stunning
It is also worthwhile to take into account the history of the defeat of your competitors. For additional information, you should know how competitors often test different shocks and which shocks work best. Just wait, since a competitor periodically tests new solutions, and then returns to the old ones - perhaps the tests did not bring a positive result.
How can we review the history of our competitors?
Let's show it on the butt: go to the Semrush service, go to the “Domain Analytics - Paid View Analysis” section, enter the competitor’s domain in search and open the “History of Advertising Announcements” tab. Select a period for a month - and voila, the history of changes will appear in front of you!
5. Landing pages
When assessing contextual advertising of competitors, it is important to thoroughly read the landing pages - the pages of the site where the publicity is directed. Check the content of these pages, their completeness, and how to understand what they look like and how relevant the page is to the question. If your competitor directs your attention to the back pages, you could work better and create a better landing page. How can you quickly look at the landing pages of your competitors?
Let's show it on the butt: Enter the competitor’s domain in Serpstat and go to the section “Site analysis - Domain analysis - PPC analysis - Landing pages”. Here you are taking away new regrowth pages on where to lead a stunned competitor. In addition, a special amount of protection for the skin area is indicated here.
6. Competitors' budget
I just want to point out that you won’t be able to find out about the exact budget of your competitors; The exact data cannot be given to the exact date of service. Prote, put vikoryst numbers, you take away your selfishness. Once you know how much your competitors pay per click, you can equalize their showings with your performance. This will help you to know the vector of development: either to develop high-frequency inputs (expensive), or to give respect to low-frequency ones and collect cheap traffic.
Let’s say your budget is 1,000 rubles, and your competitor’s is 10,000 rubles. Guess who shows up more often and more?
Now how can you check your competitors’ budgets?
Let's show it on the butt: Enter the competitor’s domain into Serpstat’s search and go to the section “Site analysis - Domain analysis - PPC analysis - Key phrases” and filter the “Varity” display from largest to smallest. Here we also find data about the level of competition of the keyword in the mobile phone network.
Let’s check the skill of Semrush, and we’ll see the same result.
7. Contextual media advertising
It is very difficult to independently retrieve information from media advertising, but the services cope miraculously with this. Find out what type of banners your competitors are creating, where to place them, and use them for your purposes. How to identify competitors’ advertising from the contextual media dimension?
Let's show it on the butt: Open the Semrush service, enter the competitor’s domain into the search and select the “Media Advertising” tab in the “Domain Analytics” section. We immediately reject information about the site or empty information because the domain does not allow media advertising:
The number of points in competitive analysis for contextual advertising can be increased depending on the specific task. And having taken all the results, put them into one table to take a closer look at all the “tricks” of your competitors and identify your weaknesses. It took an hour to work in Vimagatima, but that wart over there.
Inna Velcheva, Serpstat.com
What else is important to know?
Regularity. Competitors do not stand still, they work on their advertising campaigns and get ahead. You need to catch up with their actions.
At least once a month, carry out a new analysis of competitors on all points that are most important. Pay special attention to the completeness of your list of key words and the key words of your competitors. Know the importance. Start I'll edit the table skin competitor. Vivantize the list of your queries and find out the remaining contributions to the advertising campaign.
Breach of a competitor's budget. How can you quickly manage the budget that your competitors are spending on popular key phrases?
- Find out how to analyze all the necessary keywords of your competitor Excel spreadsheet.
- Sort your data by column: number of impressions, visibility and position.
- Check the number of clicks for a specific keyword.
- To understand your competitor’s unique CTR, look at your data for the same keywords. If your position is lower than that of your competitor, then adjust the competitor’s CTR plus, if not, then minus.
- Based on CTR using a simple formula in Excel, the number of clicks for a given keyword is important.
Clicks = Impressions * CTR
- After that, in the other column, the number of clicks taken is multiplied by the cost of the click and the budget for this keyword is calculated.
- This includes the budget that our competitor spends on the keywords we took for analysis.
In addition to third-party tools, contextual advertising systems themselves also allow you to learn more about your competitors.
Google AdWords auction statistics
You can know this sound by looking at the screenshot:
I in the new interface:
What information does this sound give you:
- List of sites with which you compete for a single request or a group of requests.
- Hundreds of impressions taken - how many hundreds of impressions were taken per selection per hour and how many hundreds of impressions were taken by your competitors.
- The average position of yours is stunning and that of your competitors.
- The steps are crossed - as often the blindness of another advertiser appeared at the same time as yours.
- The coefficient for an offensive position - as often stunned by a competitor, is paid out more than yours, with an one-hour display.
- The coefficient for displaying above the search results is how often your competitor’s advertisement was displayed above the search results (the first 4 positions of contextual advertising).
- Hundreds of wins - as often, the greater the stunned, the greater the rating, the lower the competitor.
The axis looks like this:
How to make use of this sound
The more detailed you marvel, the more accurate the data. Therefore, try to be amazed at the level of the key words, and not at any oblique record.
To look at each word or group, check the box and select “Select”, in the new interface you will immediately see an additional panel with a button
Because your relevance is weak I'll ask for a sound and keyword, the data will also be less accurate, because it will cover all queries that are clicked on, showing the search results for this keyword.
This is often the answer to nutritionists, “Why has the cost per click increased?” And, obviously, the effectiveness of the advertising campaign has fallen. Please check that a new item may have appeared in the auction, and the participants may have raised prices.
Sound "Porivnyannya" from Google Analytics
Google Analytics, in the audience section, has a feature that allows you to compare impressions on your site with similar sites.
The axis appears to be here:
You need to know which sites you need to know. For this purpose, select a location, region, number of sessions per day.
Set the settings that best suit your site. If you don’t have a lot of traffic, then compare yourself with similar obligations on you, and the great Gravians niches.
You will get the same numbers for the main metrics. For example, when you listen on channels, you can receive not only much more or less traffic from the paid channel, but your competitors will cut it off, but you will not understand which channels you are on.
You can also get an idea of how much better or worse your site is, compared to the market average, in terms of behavioral metrics. Since the numbers are not for your benefit, you should think not about increasing the advertising budget or changing the marketer, but about expanding your website.
We were let in new book"Content marketing at social measures: How to get into the heads of prepayers and lock them into your brand"
The development of superniks provides ideas for a successful strategy. Selected keys for search and contextual advertising will reduce the ranking of the site and increase traffic and conversion. Today we have a great guide about ways to search competitors for keywords and, for example, search for phrases based on selected domains. Let's reveal the secrets, and for example, we'll show them in real life.
When it is necessary to analyze superniks
Competitor research is carried out at the first stages of an SEO campaign. Organizations often miss this point polite croc And immediately proceed to adding keywords to the content, optimizing the material or creating a message. Knowing who the competitors are and what they are doing is closer to setting an accurate mark and identifying the weak points of an advertising campaign (AC) before its launch.
Why is it necessary to analyze competitors?
Analysis of organic search results for keywords shows:
- what strategies work in the thematic field;
- what needs to be painted on the website first.
And Vivcheniya from the Directive additionally helps:
- evaluate the competitiveness of the middle and the foldability of the insertion;
- create a compelling proposition and show it to a larger number people;
- get inspired with new ideas;
- find out new real keys that you don’t have.
In addition, the analysis of your own and competitive queries allows you to find out several methods of promotion through which Yandex can stop promoting first in a special location. For example:
- You note that a significant part of the transitions to your site were for unusual queries with a keyword phrase. It will immediately receive a random set of letters and numbers. The skin could go 1-2 times.
- By analyzing the search engine for your spam queries, you will find out that some people are not satisfied.
- After some experiments and analysis, you can find a competitor in the same thematic topic that does not appear in the same search. You have correctly selected the minus words coming out of your method of drying and squandered your superniks.
These schemes affect the budget and reputation of the site. The analysis allows you to quickly taste them and live through the following approaches.
The selection of ideas will help to set priorities and promote RK. For example, if a company outperforms a competitor, content creation is now the main focus. The strengths and weaknesses of the superniks show how important it will be to overcome them and how many resources will be required for this task.
After an hour of analysis, you will realize that there are no relevant queries on your site. In contextual advertising, which words are the most likely to cost you money. You will get more traffic or increase conversion by collecting, analyzing keys and adjusting your strategy.
How often is it necessary to carry out analysis?
Who are your competitors in search engine?
The value of the superniks, supplemented by two meals:
- with whom your company’s clients are aligned;
- who appears at the same time as you in the sound view.
If the first one understands that if you work, then the others may have problems. Let's figure out how to find out the types of power supply:
- Login to SEMrush. Deduct 10 cost-free checks for registration.
- In the left menu, select “Domain Analytics” -> “Sound search engine analysis” -> “Competitors”.
- In the search row, enter your domain. Like the butt, we already took the registration template from ebay.com.
- Below you will find information about sites, competition scale and other parameters. Please note that the service analyzes the top 20 Google views.
- Click Export to save the information to this option. U no-cost option 10 sites available. To get 100, activate your trial prepayment or sign up for a paid plan.
Select resources with popular keywords and traffic. Having collected lists of real and virtual opponents, combine them and choose the optimal number for equalization. Enter the URL and names into the Excel table. You have to spare an hour: you won’t have the chance to shukati again.
Other ways to identify competitors:
- One of the easiest ways is to open Google or Yandex, type in the query and look at the view. To ensure accurate results, turn on personalization. However, we do not guarantee the accuracy of the information obtained.
- You can find out your competitors from Google using the additional phrase without gaps related: *domain*. You will see a list of sites with similar locations. Example from ebay.com in the screenshot.
- Service. SEMrush cream can be used on SimilarWeb, SpyWords, SpyFu and others.
How to perform analysis services
The market offers a lot of instruments. Ale varto understand: they take the results from the sound type, scanning them for different frequency inputs. If the site seems to be compromised, it must be added to the list. However, the real semantic core can be divided, for example, the resource is pushed through a wider query or wiki operators that sound, and an infinitely large list of stop words. Do not accept the results as absolute truth.
Let's look at the groups of tools that work with a fixed database, for example SpyWords, Serpstat, Megaindex. How this robotic algorithm was generated:
- The vikory service maintains a song database of queries.
- To change the time and resources for scanning, it collects records at the lowest frequency and clears the inputs of low-frequency tails that were lost due to high frequency.
- Next, it starts scanning the sound type for all selected phrases.
- Saves the results.
- Then the customer goes to the service to find the phrases for which he ranks specific resource I remove it.
Disadvantages of the algorithm:
- Sound systems personalize the message based on collected information about the customer. It is impossible to know to what extent the results correspond to the truth.
- Proskanuvati great base For the skin region it is impossible.
- There is no necessary information about this query database. It is impossible to comprehend what was included in it from the beginning, and what was not taken into account. There is a growing decline in thematic areas.
- No one makes any guarantee that the database is scanned regularly or re-scanned every time.
On this basis, you can learn about the proximity of different sounds. Such tools are not suitable for analyzing specific queries.
Some services use other algorithms. For example, ADVSE collects information from browser toolbars. Minus: not all browsers are good at being equipped with toolbars, some can block them, and then some of the information is simply lost. SimilarWeb collects statistics from verified engines, vikory toolbars and other secret resources, but does not reveal them.
When choosing a service, access the updated database and other indicators that are available in the statistics. For example, in the screenshot there is information about SpyWords.
Russian services
Serpstat
- A complete list of supernicks in organic and advertising media based on different semantics.
- Look for the keys that will not allow you to reach high positions.
- The importance of the most successful Maidan activists on the topic and their weaknesses.
- List of website pages that rank better than others.
aTrends
- Keys of competitors in Yandex.Direct for the domain.
- Call from:
- obligations of showings;
- clickability;
- Domain and stupefaction for questions;
- overpayment coefficients.
- The meaning of phrases that indicate overpayment.
SEMRush
Another smart tool that quickly identifies the keywords of Google's competitors in the first 20 positions and in contextual advertising. You can follow searches after words or searches, filter results by region or country, specify different types Views and display statistics for sites. The first 10 checks will be charged free of charge for registration, after which an additional payment will be required.
What can you know about the supernik:
- for some keys in the top;
- possession of traffic;
- Its main competitors.
ADVSE
Collects competitors' keywords costlessly. The site is divided into two parts: in the first, superniks are indicated behind the entered queries, and in the other, phrases are indicated, behind which stinks appear. The service also offers a cost-free collection of stop keywords, the most effective phrases and a quick evaluation of advertising campaigns.
SpyWords
Analyzes keys, positions, buzz, snippets in Yandex and Google. It compares many strong competitors with the results of effective phrases that have already been tried.
MegaIndex Premium Analytics
Indicates competitor keywords for the additional Visibility Enhancement tool. Enter geo, enter your URL and list of domains, set up your request. You will see a table with words, positions and the effectiveness of showing the skin resource.
Acts of others
English services
WordStream
I'm sorry tool-free, which allows you to select a set of keywords based on the domain, search topic and geo. This data behind words can be sorted and displayed according to any number of metrics. The results will be displayed as CSV files for further work in AdWords.
BuzzSumo
Simple in Vikoristan shows potential competitors that you might not have thought of. Enter a search term in the search string and press “Go”. Not all sites will be relevant to you: some of them will not be relevant to your locality. Right-handed will be filters. You can configure the region, language, domain, content type, article description. True, it is already available for premium members. The platform shows which publications are the most popular and which type of content has the greatest demand for this topic. You will be in good hands after collecting the keys for this grouping.
Ahrefs" Keywords Explorer
Collects keywords from a competitor’s website, filters and analyzes them. You can write dozens of words on the topic of the page. On the Maidan there is a wholesome support for 5 days per week, a private group on Facebook and basic materials for work. Maidanchik is developing steadily.
Spyfu
The service is rich in functionality. Allows you to capture the semantic core of other sites without boundaries, and also shows statistics per click and per word. One of the platform’s tools helps identify phrases across three sites that have not been used. You can view data on everything from local and global traffic, click-through rates, advertising costs, advertising history and rankings, and gate receipts. Povniy description function on the head side.
Alexa
This means the level of competitiveness, searching for competitors in our market, if you haven’t identified them yet, to generate organic and advertising keys for specific platforms and the same for different sites.
The service also searches for the most popular sites that your audience often targets. These Maidan people can become your partners for advertising or promotion.
RavenTools
Vikorists use world-class data sources such as Majestic, Moz, Google, Bing to provide keywords and information about the domain. Integrates with .
And other actions
Search competitors for keywords in Direct
Method No. 1: Yandex tool
- Open “Estimating the budget of an advertising campaign”.
- Check with 1 point for region.
- Adjust the triviality of the show, the Maidan and the currency.
- Write down all the keywords.
- Don't uncheck the boxes. Press "Porahuvati".
- Open up New page. Press the key on any input and Yandex will show competitors and their responses to queries.
Method No. 2: third-party service on the SpyWords application
- Open SpyWords.
- Enter the query for which you need to search for competitors and press “Video.”
- The service displays information about impressions per month, variety, advertisers per request.
- After registration and authorization, you can cancel latest list advertisers on request. Є surrounded trial version. The prepayment rate is 1950 and 4950 rubles per month.
Increase your respect! The “Domain Battle” service tool compares two competitors and reveals the keys that generate income for them and are not in line with your semantics.
Method No. 3: poshukova video
- Enter the Yandex search row.
- On the right side you will see the message “Show all”.
- You switch to the mode of paid announcements, where all the superniks' propositions are displayed for this request.
What keys are found in others
Using different tools, you collect a large database of keys. But not everything is brown. It is necessary to determine which phrases your competitors rate well, and which ones you don’t. Analyze why the site ranks well, and then think about how to improve it. These are the options:
- updating old content;
- creation of new material and composition with keywords;
- work with the architecture of the site and in.
Product retail
Compare your products with those of your competitor. You can fill your site with irrelevant queries, but don’t waste the price on products. For example, the supernik sells cheap analogues, and you - from the premium class.
Water temperature
For contextual advertising, heat and hot drinks are required. They show that the buyer is probably looking for a product, and not information about someone or a picture. The hottest phrases include the words “wash”, “wholesale”, “delivery”, “price”: “wash a sofa for the kitchen inexpensively”. To warm ones - what is more unimportant, for example, “a sofa for the kitchen”. It is not clear that the clerk is looking for information and nearby stores. Cold ones can also direct clients, but they can also use powerful robots to ensure that the customer gets to the bottom of the cat. Apply: videos about the Chester sofa, how to choose a sofa for the kitchen.
Rozsilki
You need to get more traffic as you build a base of prepayers to reach them through distribution and retargeting. Find keys that have not yet been victorious and are successfully trading with a competitor.
Negative words
Make a list of minus words. Let’s say it’s a good idea, add something new, the stench won’t be noticeable at all. For example, if you only sell new sofas, then the queries “buy a used sofa”, “transport sofas” will not be the target audience. Conversion rates are increasing, site traffic is increasing, and the budget is getting angry. Look for competitors' words that are not at all relevant to your company, but in the same thematic area. The work with the list is not to blame.
Partners
Do you work with the same brand as a competitor? Clearly cover all the key words with your riddle. Anyway, skip this entire period.
Keys for good ranking
You can select a site for an infinite number of keys and still receive poor traffic. On the right is that it is necessary to joke those words that with great confidence bring clients and promote sales, but not all of them.
Let's figure out how to know clear phrases and how our competitors can help us.
- Open Google Search Console.
- Enter the domain and complete verification.
- Select Search Traffic -> Search Analysis.
- Information is displayed when you click on pages on the site.
- Sort the pages using the number of clicks and open them with the greatest display.
- The table shows the entries with which the traders crossed this side.
- Vivantage the stolen information.
- Mean the words z highest conversion, for which you will check the site.
How have you ever picked up phrases that drive clear traffic, turn over your competitor: what is the formula for vikoryst? Take the simplest things first, for which there will be no problem going to the sound top. What similar or synonymous words are there that you could guess? How can you create content and update it with these keys? Give feedback on this food and make decisions.
Clickability
Take keys with great organic clickability. The stinks bring more traffic and are easier to get through.
Another method of filtration
You defeated your opponents, took their keys and compiled a long list of requests. If you plan to use them in advertising, you can run them through the Google AdWords keyword planner. Or divide it into groups based on topics, we will name koristuvach and metal companies.
- Subject. These are the words that, based on their semantics and context, can be grouped and linked to a specific page of the resource.
- Namir koristuvacha. It is necessary to determine what the client's intentions are when seeking other information. Getting started is never easy. By the same phrase, people can sometimes joke about both the information and the product itself. In this case, focus on the available content in your view.
- The purpose of the company. Form your drink in advance. For example, if the plan is to increase brand awareness, then it is not obligatory to convert sellers into buyers.
Focus on the exact goal and task to formulate the right strategy.
Analysis of keys on the application
- Serpstat is fast. Enter the domain, use Yandex and Geo. Onslaught "Poshuk".
- Statistics from key phrases are displayed. Return to respect: the information on this page is available without registration.
- Go to “Site Analysis” -> “Domain Analysis” -> “PPC Analysis” -> “Key Phrases”.
- A table with keywords, keywords and other indicators appears. For further work, a tariff plan is required.
- We provide information about the skin region. If there is a minus word, then we add it. We press “Filter” -> “Key words” for the first stopper -> “Do not take revenge” for the other -> add a list of negative words -> “Stop”.
How else can you check your competitor’s keywords without being victorious on our site:
- On the same tab “PPC analysis” -> “Domain upgrading”.
- Let's introduce two more competitors. You can select from the list compiled by the service. We press “Repair”.
- Peretin is a complete set of keys. The decision is to go directly to the domain. We press on the required segment and add to the list.
The most important thing is to select this question carefully for the purposes of the advertising campaign, add negative words to the content.
We pad the pouches
When creating or customizing an advertising campaign, you need to know what keywords your competitors are looking for. Their analysis shows the most important questions in which to invest, and sets priorities for the power company. For example, you can apply if you need new content or any keys are missing to get more traffic to the landing page. In addition, the activities of colleagues from the workshop are not entirely recognized. If you show it immediately, you can ruin the budget and reputation of the site. Special services help you collect all the information you need and filter it correctly, otherwise the analysis can be dangerous.
We have published a new book, “Content Marketing in Social Media: How to Get into the Heads of Payers and Confuse Them with Your Brand.”
Analysis of competitors' websites is one of the effective methods The importance of the main strategy for Internet marketing You are wondering how to beat your competitors to achieve high rankings. This information is especially important in the context of the fact that you have created a website and started working on it.
You can review the following analysis of competitor sites:
- why bother with the stench?
- what methods and approaches to vikorist;
- How actively web-masters are involved in this and what direction they have taken their strategy.
Most secrets are found in private access, and it is not important to reject them, especially if you competently use specialized online services and independently analyze the successes and results.
It should be noted that it is not a good idea to get too carried away with the analysis of competitor sites in order to capture fresh and interesting ideas.
In order to be seen among the crowd, it is necessary not to copy competing sites, but to introduce new and fresh ideas to competitors.
So try to take a comprehensive approach:
- As the basis of the resource, vikorize your developments (ideas, keywords, content, optimization, etc.);
- You can add useful chips (rearranging them in your own way), add keywords and analyze the data for consistency.
How to identify competitors?
The first step is to begin an analysis of competing resources to find out the current projects. Yakshcho vi long time ago are being implemented by the singing galusa, then, singly, you already know successful projects that you should definitely take a look at.
However, it is necessary to analyze the most competitive sites that are in the TOP 10 in Yandex and Google. You can evaluate those projects that are a little lower in the ranking, but don’t rush too much, because the process of analyzing a competitor’s site takes many hours. Get busy with top projects right away.
It’s not easy to do this: you need to create a short semantic core, where 3-5 of the most common high-frequency queries will go. You will be prompted to search the Yandex and Google search systems and select those addresses that suit your topic and the main direction.
You can also reveal the success of competitors using additional automatic services. Most popular:
- services pr-cy.ru and cy-pr.com, which provide data from competitors based on the change of keywords in search engines;
- the Semrush service ranks the top ten web competitors of the Google search system;
- The SiteAuditor service will appear as if it has a ready list of queries that are planned to be followed.
Usability analysis
Evaluation of the site is an analysis of its handiness from the side of the cross-cutting koristuvach. Since the site is attractive with its attractive design and intuitive and user-friendly interface, it is likely that customers will want to quickly show your services better than their competitors.
Usability analysis of third-party resources evaluates competing websites from the perspective of their publishers, which allows us to identify all the advantages and shortcomings of structure, navigation, current appearance and design. what. Therefore, you can make your own website very useful for a potential investor.
For analysis technical characteristics You can quickly access specific sites using the following tools:
- Woorank – this service provides information about technologies that are being competed by competitors, analytical systems, adaptation to mobile traffic and technical features usability;
- – A Google tool that evaluates the level of engagement of pages on a resource and makes recommendations for optimization.
You can also evaluate the design, functionality and usability of competitor sites manually: evaluate the benefits of services, landing pages, navigation components, conversion.
Analysis of competitors' key words
In order for your site to be effective, you need to know the keywords that their competitors are vying for. Having analyzed the resources of competitors, identify the main keywords and align them with the semantic core of the website. Chantly, after which you will have a lot of ideas.
According to Pershe, you can find out your competitor’s keywords without going to the extent of being an idiot. Just take a look around the resource and gain respect for the names of articles, URLs and subheadings.
In a different way, vikoristovat for analysis special paid services, for example:
SpyWords - retrieve information about your competitors' words from the search engines of Yandex and Google, and also enter it in Yandex.Direct and Google AdWords at a price per 1 click. Plus, you can compare multiple sites at once.
SEMrush – recognize competitors’ keywords and their positions in Google.
Analysis of a competitor’s website is a catastrophically necessary step towards success effective drying in sound systems.
When conducting an analysis, take a look at their main indicators:
- usability;
- dilation;
- write down the keys.
By assessing the key parameters of your competitors, and implementing relevant features in yourself, you can not only promote the success of the project, but also protect a lot of money in the search for a powerful way of leaking.