What woman's heart doesn't flutter at the word Tiffany? How many things have merged in it ... Tiffany is a classic in all its diversity and constancy, when it seems that you have already understood, caught the spirit of jewelry ... and at the last moment it slips away, because Tiffany is a dream, a mirage, a haze, the same eternal like a classic. Tiffany is style. Tiffany has been in the jewelry market for over one hundred and fifty years.
The Tiffany story began on September 18, 1837 ... It was then that Charles Lewis Tiffany and John Young opened their first store on Broadway, Tiffany & Young. Now, hearing the name of the world-famous brand, it is hard to believe that then, at the very source, Tiffany won her popularity not with jewelry, but with stationery and gift souvenirs. Moreover, the revenue for the first day was purely symbolic - $ 4.98.
Tiffany's charm is in constancy and change. We never know what a new collection will bring us, but we can be sure that designers will not deviate a single millimeter from the accepted concept of style. Tiffany is a classic. Even the pale blue packaging, in which boxes are wrapped today, from the sight of which the heart of every woman begins to beat faster - even it was invented in the same 1837, becoming a kind of brand's visiting card.
In 1845, the first Tiffany catalog was published - also decorated in blue colors. This was the beginning of another famous Tiffany tradition that has survived to this day. Probably, this is exactly what the connection of times embodied in things looks like ... Metal and precious stones, which will remain the same through the centuries, enclosed in the velvet fabric of traditions and genius.
This is diversity. There seems to be no such thing that the masters of the jewelry house could not create. Earrings, bracelets, trophies, cups, seals, watches, silverware ... By the way, Tiffany's products from the famous 925 sterling silver appeared in 1851. Tiffany is quality. And not the one that is drawn to state standards, but the one that creates these standards. After all, it was the standard of silver 925 after its use by this jewelry house that became the quality standard in the United States.
By the way, have you ever wondered what is right - Tiffany or Tiffany? In fact, the full name of the company is Tiffany & Co, or simply Tiffany. The company received this name in 1853, when Charles Tiffany bought out the share of his partner John Young. And it was then that another symbol of the company appeared - the famous watch held on its shoulders by the mythical figure of Atlanta. What did Charles Tiffany want to say when he ordered a similar statue to the famous woodcarver Metzler and erected it above the store entrance? Atlas is a character in the myths of Ancient Greece, whose culture has become a classic thanks to the Renaissance. The clock is a symbol of the transience of time and at the same time of eternity. Maybe even then the basic design concept of all Tiffany's products was laid - a classic through time, into eternity?
Be that as it may, the company was doing well. In 1861, she received the greatest honor - to take part in the inauguration of Abraham Lincoln. Tiffany became the author of the jug that was used in the ceremony. By the way, the president himself also appreciated the products of the house - and in honor of the inauguration presented his wife with a magic jewelry set from Tiffany, made of small pearls that looked like dew drops.
And in 1862, the civil war in the United States and the new Tiffany Story began. And here Tiffany showed herself from a completely unexpected side - throughout the entire war she supplied weapons, medicines and surgical equipment for the army of the North. The merits were appreciated - later the designers of this company created ceremonial sabers for Admiral Faragoth, Generals Sherman and Grant.
1867 became a year of recognition not only in the USA, but also in the city-trendsetter - Paris. It was there, at the world-famous Universelle Tiffany & Co. became the first American company to receive the highest award for high quality silverware. And four years later, the designers consolidated their success by creating a thundering all over the world collection of silverware - "Audubon", which was based on Japanese motives of the 19th century. It seems, how much more? But there is no limit to perfection - and in 1873 the Boston Museum acquired the famous Tiffany jug made of silver with blackened copper, the first, but not the last product of the company, which became a worthy adornment of museum collections.
In 1877, one of the largest diamonds in the world was discovered at Kimberley, and around the same time, the best gemologist of the time, Dr. George Frederic Koontz, joined Tiffany. Not surprisingly, in 1878, one of the most amazing diamonds of all time was born - the Tiffany Diamond, one of the largest and purest yellow diamonds in the world. A unique cut diamond - 90 facets, 30 more than the traditional cut of diamonds of the time.
Tiffany is almost a national American company. Participation in Lincoln's inauguration and the Civil War, items in national museums ... So who else could be trusted with the reconstruction of the US state seal? The answer is obvious - no one else ... This is how Tiffany got the weirdest and most effective ad you can think of - the company's design is still present on US banknotes ...
In 1887, Charles Tiffany received a rather "modest" title - the king of diamonds. Are you wondering why? It's simple - the jewelry house has acquired several unique pieces of jewelry from the French Royal Court ...
Tiffany is tradition. In 1887, Charles Tiffany was given quite the title - the king of diamonds. Are you wondering why? It's simple - the jewelry house acquired several unique pieces of jewelry from the French Royal Court ... So one of the most famous jewelers of all time became a king, and Tiffany became a kingdom. And in the kingdoms, power, according to the same traditions, is inherited. Therefore, it is not surprising that after the death of Charles Tiffany, the company went to his son, Louise, no. And the son proved to be a worthy successor to his father's business - already in 1902 he founded "Tiffany Art Jewelry", a special division that develops innovative collections of jewelry and their coatings.
In 1907, Tiffany participated in the creation of a standard for determining the weight of gemstones - this is how the well-known carat was born, and in 1926 the US government approved the standard for the purity of platinum based on the recommendations of the jewelry house.
In 1930, Tiffany conquers a new area - sports. It seems that a jewelry company is doing sports? But Tiffany succeeded here too - it was in 1930 that the New York Yacht Club ordered a trophy cup made of 750 gold. And not just a cup, but a very peculiar and ironic one. Sir Thomas Lipton - the most reckless loser in the history of sports, ”read the engraving on the cup, which was given to Sir Lipton, who made several unsuccessful attempts to return the American Sports Cup from Great Britain to America.
By 1940, Tiffany is already a fairly well-known company, and its management decides that it is time to change their habitat. New York's Fifth Avenue, how could it be otherwise? The most famous and expensive street not only in New York, but also in the world, a street of exclusive boutiques, fashion and jewelry houses ... And a building designed by Cross & Cross.
Tiffany has always had an unconventional approach to advertising. Although, probably, this is one of the few companies for which its products speak, and which does not need to shout about itself. So it was with the standards of precious metals and stones, so it was with the US state seal created by Tiffany. And the book “Breakfast at Tiffany’s” by Truman Capote, published in 1950, was no exception. The bestseller, on which ten years later the film "TIFFANY breakfast" was shot with Audrey Hepburn in the title role. The film, after which everyone knew about Tiffany. Given the film's title, it is not surprising that in 1961, at a photo shoot in support of the film, Audrey appeared wearing a Jean Schlumberger necklace with a 128.54-carat diamond.
Brilliant designers and jewelers worked for Tiffany at different times. Since 1956 - already mentioned above Jean Schlumberger, a French designer who represented Tiffany in Paris. 1974 - Elsa Peretti, recognized as the best accessory designer in 1996 for the collection she created for Tiffany. Since 1980, the notorious Paloma Picasso has worked for Tiffany. And in 2006, designer Frank Gehry, one of the greatest architects of our time, author of Nationale-Nederlanden in Prague, Walt Disney Concert Hall, and the Guggenheim Museum in Bilbao, joined Tiffany & Co.
In the second half of the 20th century, Tiffany begins to actively expand. In 1963, a branch of Tiffany & Co in San Francisco was opened - the first independent branch (formerly there were salons) outside the borders of New York, in 1972 a Tiffany store was opened in Japan, on the territory of the Mitsukoshi shopping center. In 1986, with the opening of a subsidiary in London, Old Bond Street, Tiffany finally established itself in the European market. And in 1987 the famous brand celebrated a hundred years since its foundation ... In honor of this date, exhibitions of jewelry from Tiffany were held in museums around the world.
However, behind all these troubles, the company never forgot about social activities - and it entered the new, twenty-first century with the opening of The Tiffany & Co. Foundation, an organization that promotes corporate culture and provides special grants to companies dedicated to education, preservation of art, culture, conservation and protection of the environment.
All this time, the company has been actively working on new and new masterpieces, exploring new markets and winning the love of its customers. 1967 saw the start of a fruitful collaboration between Tiffany and the National Football League of America with the creation of the Super Bowl Trophy, later renamed the “Vince Lombardi Super Bowl Trophy”. In 1968, Tiffany worked on the design of the Chinese service department in the White House on behalf of First Lady Linda Baines Johnson. In 2003, the original “Legacy Collection” - wedding sets and engagement rings - was released. 2004 saw the creation of the Nascar Trophy, which was handcrafted in less than 135 hours from the time of order.
In 2005, Tiffany successfully became interested in Swiss watches - and the result was The Tiffany Grand collection, where the familiar rectangular shape of the Grand watches from the 30s and 40s was in harmony with new fashion trends. And in 2007, Tiffany Novo appeared, a symbol of freedom and a new style, a symbol of the connection between times and old traditions. Soft cut diamond inspired by the Tiffany diamond.
Tiffany has many faces. Her jewelry is not only for women, but also for men, and for children, and even for babies. Decorations for weddings and for a romantic meeting, decorations for every day. Everyone can find their own product, with which it seems that the world revolves around you ...
Tiffany never creates banal things. And it would be strange - when collections are created by so many great designers and craftsmen, being banal is a frank bad manners.
Tiffany & Co. stores are found in many large cities of the world, but the heart
Tiffany is in New York City on Fifth Avenue.
The first store called Tiffany, Young and Ellis specialized in
on stationery and dry goods, opened in Manhattan in 1837.
In 1853, Charles Tiffany buys out the shares of the company from his partners and becomes
the sole owner. From that point on, the emphasis was on jewelry.
Initially, a variety of silverware appeared in the store, making Tiffany the first of all
of the company introduces the silver purity standard in the USA - 925th fineness.
Soon after that, this standard was adopted at the state level and to the present
time used in the production of Tiffany.
The films Breakfast at Tiffany's (1961) and Sweet Home Alabama (2001) were filmed here.
But the world famous Jewelry House became thanks to the film "Breakfast at Tiffany's" (1961).
Tiffany Jewelry House sells jewelry, silver, crystal, porcelain, perfumery,
jewelry, accessories, and some leather goods.
Italian leather collection by Tiffany design.
The company is renowned for its luxury goods, especially its jewelry
diamond engagement ring from Tiffany & Co. is unchanging
classic for over a hundred years.
Tiffany & Co. positions itself as an arbiter of taste and style.
The son of the founder of the company, Louis Comfort Tiffany, said: - "Beauty is what nature
so generously gives us every day. "
Floral and other natural motives are reflected in the products of various collections,
produced by the Tiffany Jewelry House.
The company's corporate turquoise color is a registered trademark.
Store-bought jewelry is still packed in the famous blue box,
the same as the heroine Audrey Hepburn in the movie "Breakfast at Tiffany's", which she bought
here for $ 10.
In 2014, with the participation of Tiffany & Co, a collection of jewelry was created for
filming "The Great Gatsby".
Gifts and souvenirs from Tiffany.
The prices for them are quite affordable.
The reputation and corporate identity of the brand are based on the highest quality of products,
uniqueness and elegance of design and attentive attitude to each customer.
Mary and I went into the store and one of the sales assistants, casting an experienced look at Mary,
lover of diamonds, invited us to the counter to look at the latest arrivals.
He took out a brooch strewn with precious stones and diamonds from the window and became enthusiastically
tell us about its merits. And such a thing cost no less than $ 120 thousand.
Before taking pictures, I asked the guard for permission to shoot, but even
received it, did not dare to shoot with a camera. All photos in the store were taken with an iPhone.
1956-1980 tiffany Jewelry House has assembled a wonderful team of eminent designers. It included Jean Schlumberger, Elsa Peretti, Donald Claflin, Paloma Picasso, Angela Cummings. And the department of jewelry and precious stones was managed by the great-grandson of Charles Tiffany-Henry Platt. During his reign, new stones, tsavorite and tanzilite, as well as kunzite stone, were first used.
Now representative offices tiffany Jewelry House can be seen in Japan and Hong Kong, Zurich and Boston, Dallas and Washington, Munich and London, and even Hawaii. And this is not a complete list of cities where you can buy jewelry from Tiffany. Today it is the most reputable jewelry company of first-class jewelry and luxury goods.
Jean Schlumberger.
This man is considered one of the greatest designers of the 20th century. He joined the company in 1956 and together with his partner Nicolas Bongard they achieved immense recognition among connoisseurs of art and fashion. Schlumberger's jewelry is innovative, exotic and expertly selected color schemes.
He aimed to create and fulfill his fantasies using sets of materials and techniques. His works are forms spied from nature itself in the form of butterflies, parrots, camels, sea shells, dolphins, bees, fish. thus he expressed the diversity of the universe and its vitality.
In his works, he used gold, enamel, precious and semi-precious stones. Clients were delighted, even John Kennady himself bought earrings in the form of strawberries with rubies and diamonds for his wife Jacqueline. For, Richard Burton after the movie "Night of the Iguana" bought earrings with diamonds in the shape of a dolphin. And director Joshua Logan received wisteria cufflinks from Schlumberger as a souvenir after his Broadway production of Wisteria Trees.
Schlumberger was called the "Sellini of the 20th century" although he considered himself a follower of Faberge. Sometimes he was criticized for the fact that his frames were worth more than the stones themselves. Like Faberge he did things for which one cannot blame, except for beauty and ingenuity.
The great designer was born and raised in France. At the beginning of his career, he was engaged in the manufacture of decorative buttons, hairpins and other trinkets for Elsa Schiaparelli. Then he was drafted into the army, and then settled in New York, where he met his friend Nicolas Bongard. Ironically, their meeting took place near the Tiffany building. Until now, the design of Schlumberger's products is embodied by the craftsmen of the Tiffany Jewelry House.
Donald Claflin.
One of the famous designers of the second half of the 20th century, Claflin is known for his charming and exciting masterpieces, including the famous "strawberry" jewelry made of coral, ornamented with gold and diamond-studded leaves.
He also created jewelry based on characters from children's fairy tales; best known for its crisscrossing engagement ring that defies traditional Tiffany bridal sets with its unusual shape.
The design of this ring involves placing a diamond on the crosshair of two gold rings, which favorably emphasizes the importance and size of the stone. Another innovation that instantly conquered the world was Claflin's tanzilite rings.
Elsa Peretti
Italian by birth, Peretti came to Tiffany in 1974. Before that, she was known all over the world as a top model, and then she was a designer of perfume bottles and accessories for Halston. At Tiffany, she immediately made a splash with her debut diamond necklace, in which an 18 carat gold chain was studded with diamonds.
She worked with silk, silver, gold, ebony, glaze, pearls, precious and semi-precious stones, managing to create sensual, sculpturally expressed jewelry with images borrowed from various spheres of life, from pop culture to anatomy.
"Open Heart", "Peretti Head" and "Hand" bracelet have become classics. She also created crystal tableware, ceramics, leather.
Paloma Picasso.
Tiffany introduced Paloma Picasso as a talented designer, showcasing a beautiful collection made in color and original style. Paloma Picasso's work was very popular and deserved laudatory reviews. In her works, she used the Tiffany stone collection. These were beautiful tourmalines, kunzites, aquamarines, tanzanites, rubellites, as well as diamonds, platinum and gold. Paloma Picasso, daughter of Pablo Picasso, grew up in a family where representatives of the artistic bohemia often gathered.
She graduated from the University of Paris and began working as a theater costume designer and stylist. Once, as a decoration for a stage performance, she made a necklace made of fake diamonds, but the thing looked natural and many liked it. After that, she decided that she would try her hand at jewelry. This decision was facilitated by the great couturier Yves Saint Laurent. At first she worked in the Zolotos jewelry house, and then moved to Tiffany.
After working for 10 years at the famous Tiffany firm, she presented her collection, which later made her famous. These were earrings with aquamarines and diamonds, a citrine and aquamarine necklace, a diamond ring with pink tourmaline, a tanzanite beetle brooch. Paloma Picasso went down in jewelry history as one of the most talented jewelry artists.
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How do you distinguish Tiffany & Co products? Focus on the corporate brand identity - a delicate turquoise color. Also, remember that the company, since the 19th century, has been publishing catalogs of its products, in which you can always get acquainted with the latest in the field of jewelry developments. It should be noted that Tiffany & Co designers at different times were:
Louis Comfort Tiffany,
Paloma Picasso,
Jean Michel Schlumberger,
Gene Schlumberg.
Silver, gold, platinum - there are no limits for the imagination of designers. The uniqueness of the products is confirmed by the fact that it was in this company that the world-famous Tiffany diamond was born after the cutting workshop. Of the 287-carat stone purchased, 128 remained after processing, but the unique diamond has become one of the brand's symbols: a shining gold stone framed with a bird is still kept in the company's store.