What is the most popular social network in the world. Best social networks

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1

Facebook is the most popular social network of all time. On the site we all know, you can upload photos, update your current status, send messages to friends, and also publish messages and opinions on your page. Facebook was originally called "The Facebook" - it was some fantasy idea of \u200b\u200bone Harvard student. The social site instantly became popular and continued to grow. Initially, Facebook was only allowed to be used by university students.

The social network began its journey at Harvard, and soon its creator, Mark Zuckerberg, opened it to other educational institutions. Soon, the site of this social network became available not only to students and gathered millions of people from all over the world.

Many companies use Facebook to build a reputation for themselves and promote their products. There are several outside companies that help maintain Facebook's services. The service seller may create a Facebook page and post content on a regular basis in the form of advertisements.

When Facebook first appeared, two students from Harvard University accused the creator of this social network of stealing their idea. After the trial, Zuckerberg had to pay monetary damages, the exact amount of which was not disclosed. Once again, the case went to court when the co-founder and CFO filed a lawsuit against Zuckerberg after being fired from the company, and the case was also settled with a secret sum of money.

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2

It is the second most famous and popular social network that allows users to send and read messages called tweets. But tweets should be short - they are limited to 140 characters. Twitter was first created in March 2006 and launched in July 2006. By 2013, this social network became one of the top 10 most visited sites. Today, Twitter has over half a billion registered users. Many celebrities, politicians, world leaders, media channels and other businesses have Twitter profiles so that their fans can follow their daily lives and events.

The second most top social network also became famous for the fact that it came up with the use of hashtags (#), i.e. the most widely used symbols for various events, so that millions of people on Twitter have been able to use them in their tweets. Before getting on Twitter, the hashtag was only used as a button on the phone and was considered a symbol only for numbers.

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3

Linkedin is the third most popular social networking site in the world and targets professionals in every field. The site was created specifically for professionals and businesses, in order to combine the best jobs and the best employees in one place. Linkedin was founded in December 2002, officially launched on May 5, 2003. In 2013, this site became one of the most popular social and professional networking sites with over 259 million registered users in nearly 200 countries. Linkedin is available in twenty different languages.

This network allows users to create their profiles so that they can build real professional relationships with thousands of employers, employees and other professionals in their field. This is where you can find jobs and discover new business opportunities through the users you are associated with on this social website.

Job seekers often use the site to view profiles of HR managers to better prepare for interviews. When you register on Linkedin, you can mark the jobs that interest you where you want to send your resume. You can also congratulate other users for their promotion, and you can see who visited your page.

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4

the site is used to store, collect and share information. Items that are saved on a page are called Pins. There are several other sites associated with this site that offer news and information, and there is also a save option. Just click on the "Pin" button on the information that you want to download on the page, and it will automatically download to your page.

Users can also pin each other's pages with Pins, so you can watch what your friends are interested in. Pinterest is a huge platform to showcase your creativity and interests. The user can also tag a Pinterest page from Twitter or Facebook profiles. Pinterest has become one of the top 5 social media platforms in the past few years. As of February 2013, there are 48.7 million registered users here, and this number is growing rapidly and intensively.

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5

Google Plus, which is owned by Google Inc. Is another popular network with a large number of users around the world. Google Plus allows its users to create a profile page that contains an image, background screen, work history, your interests, and education history. The user can also post status updates and see the status updates of other people, can share photos. In order to see your friends' news, you need to add them to your "circle".

In November 2011, Google Plus profiles became the backdrop for other Google services such as Gmail, Google Maps, Google Play, Google Voice, Google Wallet, Google Music and Android - the most common operating system for smartphones. Google Plus also has a Plus-1 button that allows its users to recommend content, something akin to the Facebook "Like" button.

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6

Tumblr is the sixth most popular social network that was created by David Karp in 2006. It is a social network designed for micro-blogging. Users can post content and multimedia elements in a concise blog form. The main Tumblr page is a mix of favorite blogs and posts from people the user follows.

In addition, here you can post images, videos, texts, quotes, or share links on your blog, and there is also the option to share other people's blogs. The user can also set up a schedule, so that his posts can go out with a delay of several hours or days. Hashtags (#) are a great opportunity for friends and subscribers to find any messages and promotions with ease. Today, Tumblr has over 213 million registered blogs.

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7

Instagram is the seventh popular social network that is used for mobile photo and video sharing on social media. It was created by Mike Krieger and Kevin Systre and launched in October 2010. There are currently over 300 million users of this popular social network.

Instagram allows its users to upload photos and share videos and follow other users. Users can also link their Instagram account to their Facebook and Twitter accounts so that the photos a user posts to Instagram will automatically appear on those sites. Since the inception of Instagram, he has contributed to the emergence of some new directions on the web:

Selfie is a self-portrait taken with a smartphone or digital camera.

Throwback Thursday - This trend started on Instagram and spread to Twitter and Facebook. Every Thursday you can post old photo with hashtag #TBT.

Woman Crush Wednesday - every Wednesday you can post a photo of a beautiful lady you are in love with.

Man Crush Monday: Every Monday you can post a photo of a handsome man.

Weekend Hashtag Project: The Instagram team comes up with a specific theme at the end of the weekend. You can upload a photo that fits the given topic.

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8

VC

VK is the largest social network in Russia and Europe. Although VK is available in several languages, it is mostly popular with Russian-speaking users. VK currently has over 280 million users. The most widely used function on VK is messages. The VK user can send private messages to another user or group of two to thirty users.

In private messages, you can transfer audio, photos, videos, files, documents and maps. The user can also post news, opinions and share interesting links on his page. There is a "Like" button, just like on Facebook, but if Facebook likes automatically appear on the user's own wall, then on VK, likes are information that can be hidden. A VK user can also sync his account with other social networks.

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9

Flickr is another popular site that allows the user to post and share videos, images, and web services. Flickr was created in 2005 as Yahoo Flickr, and has over 87 million users as of 2013. This social network offers 3 types of accounts. The first type of account is free and with such an account the user has a limited amount of memory.

The second is "no ads," also free, offering the same storage capacity, but without annoying ads. Third - account Double type allows users to get double the storage capacity. Photos and videos you upload can be displayed in normal view, slideshow, detailed view, or have an attached archive.

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10

Vine

Vine is a social network for video sharing. It was founded in June 2012 and since then Vine has allowed its users to edit, record and upload videos with only 5-6 seconds duration. The user can also repost or exchange photos, you can subscribe to other users.

The videos you upload can be automatically posted to Twitter and Facebook. If you want to watch videos that are uploaded by other people you don't follow, you can search by username, topic, or trending videos.

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Conclusion

This was the article TOP-10 Most Popular Social Networks in the World... Thanks for attention!

Social network is a site with which you can communicate with other users of the resource. On such Internet sites, you can publish and view information from other registered participants: music, photo and video materials, documents, articles, write comments.

The growing popularity of such portals prompts to use them not only for personal purposes. Promotion and support of companies, sale of goods, services are the goals of strategies in social marketing (SMM). The key to success is choosing the right network from the many available. Otherwise, the time spent on finding the target audience will be useless. What social networks exist on the Internet, how do they differ from each other and how have they gained popularity among their users? Let's consider in more detail.

Social media history

The first prototype of the service for communication was described back in 1837 in a science fiction novel by Vladimir Odoevsky. The theory and principles of creation are outlined in the works of mathematicians of the 1950-1960s. In 1954, the term itself appears. Social networks got real embodiment with the widespread development of the Internet.

The first similarity was the resource Classmates.com in 1995, where students and students from different educational institutions could be found. More familiar now look and functions appeared in the SixDegrees.com project in 1997. Registration, creating a personal profile, finding friends, communicating with them - innovative opportunities for that time.

Social networks, which are now familiar, began to appear en masse since 2003. LinkedIn and Facebook go live. Since 2006, Odnoklassniki and VKontakte have been created in Russia. Since then, the number of resources has been constantly increasing, they have new functions that are not only convenient for users for entertainment and communication, but also for doing business.

What are the social networks on the Internet

By functionality and capabilities for users, you can segment what social networks are. To classify by content type, the following types of social networks can be distinguished:

Functionality

There are a lot of options for what to do on the resources for communication, but the main thing can be distinguished. Services allow:

• Communicate - with colleagues, friends, like-minded people and a lot of people who are interesting by one criterion or another. You can join interest groups, get acquainted for specific purposes, share personal information with all or selected visitors to the resource.
• Search - people (according to certain parameters, for example, educational institutions, places of work, city of residence), companies and goods that are offered for sale through communication sites.
• To share news - the media and news agencies have their own pages. Information about events can be added by all participants.
• Relaxation - this is facilitated by the mass of various content, paid or free of charge, posted on the portal: films, games, music.
• Study - educational programs, lessons, materials and advice from other people provide useful information in different areas of life. Learn to cook, master the grammatical subtleties of another language, attend master classes on making useful items with your own hands, hone your skills in technique or computer programs - all this is found in abundance.
• Store files, share them.
• Find a job or an employee - professional networks are created to exchange experience, develop business ties, and search for vacancies with employers.
• Share documents - working on one task has never been easier! Borders, time differences, and other factors are leveled by general access, the ability to comment and edit materials.

Reasons for popularity

The huge interest in communication sites that has been observed in recent years is understandable. Among the main reasons:

Regardless of what kind of social networks there are, users are increasingly aware of the hidden threats from their use. And it's not just about dependence on a computer or other gadget, although the time spent is valuable. Much worse, and sometimes even more dangerous, is the fact that personal life circumstances become known to a wide range of people. The intentions of the latter are not always honest. Here are just a few examples:

• Thieves can find out the time of a long absence of the owners of an apartment or house from bright photos from their vacation.
• For kidnapping, information about the parents will play into the hands, which will convince the baby to believe that the person really knows mom or dad.
• It is easier to choose a potential victim by making sure of the material viability of a person according to information from open sources.
• Groups for adolescents are being created to encourage suicide.

It is becoming a common practice when, before hiring, HR employees look through the pages of a potential candidate, wanting to learn more about him, habits and social circle. Candid photos, aggressive posts, support for extremism, and other moments can play a negative role in both employment and career.

Personal data leaks, audience manipulation, and account hacking with subsequent use are increasingly common. And even the giants in this area are not immune from such troubles. All this makes you think about what to publish on resources and who to give access to viewing, teaches you to observe minimum requirements online caution.

Trends and prospects

A 2017 report from We Are Social and Hootsuite shows strong growth in social media users. With a total population of about 7.5 billion people, over 3 billion are registered in certain applications. 1 million new registrations occur every day. Moreover, the number of visits to sites from mobile devices - almost 90% of visitors use smartphones and tablets, not desktop computers.

At the same time, if a couple of years ago it was possible to quickly find out news and events from the lives of real people on the platforms for communication, now the situation is radically changing. There are more and more advertisements, posts about "cats", motivators and other general information. And this is no longer such a close, close and familiar social circle. The level of trust decreases, which means that it becomes more difficult to sell something.

There are new and new startups that, although they will not move Facebook from the leadership position in the near future, will attract part of the audience. It is required to plan a marketing campaign more carefully and with a preliminary analysis of the selected resource, product and target audience.

Forecasts boil down to the fact that active growth will slow down and the boom of social networks will subside. You shouldn't give up the usual web portal in favor of just a page on Facebook, VK or another network. The usual Internet and sites will remain on a par with social networks.

What are the most popular social networks

Dozens of services work. Some of them - are loved in several countries or even around the world, others - unite citizens of one country and are not widely spread outside its borders. An overview of what social networks are and a list of popular world services is offered below.

Facebook

The unconditional first place is provided by over 2.2 billion accounts in the world. Facebook has been operating since 2004, created by Mark Zuckerberg. A simple and free communication service that allows you to:

• Register your own page where photos and other materials are posted.
• Find other users, add them as friends, find out their news.
• Share information from the network or from other participants, upload videos and photographs.
• Create groups (open or closed).
• Get news.
• Comment and rate publications.

Facebook Inc. (service owner) is constantly expanding its capabilities. Hyperlocal advertising (within a certain radius from the advertiser), Snapchat (disappearing stories), GIF animation for commenting, saving interesting materials, messenger and other functions confidently keep users interested.

Youtube

The video hosting You Tube from Google is the most popular video network in the world. It is also considered a social network, as it allows users to register, communicate, share their videos. Here you can find information for all tastes from entertainment to training courses. Founded in February 2005 in the USA. At the beginning of 2018, it has over 1.5 billion active users, and the result of several million views of popular videos is quite achievable.

Key features:

• Upload your videos for viewing.
• Various formats are supported: panoramas, HD, Full HD, MPEG-4 AVC and others.
• Edit video from the browser using editor programs (add titles, audio tracks, images, transitions).
• Comment, rate other people's videos or comments.
• Create group chats.
• Maintain a video channel.

The company tries to control the content of the resource, periodically removing videos that violate copyright, are recognized as extremist. In some countries, the resource is blocked for publishing materials objectionable to the authorities.

Whatsapp

Mobile messenger for over 1.2 billion people. Created by WhatsApp in 2009, since 2014 - owned by Facebook Inc. It is considered a social network for its functions:

• Correspondence between participants.
• Creation of groups, communication in the group chat mode.
• Share videos, music and other content.
• Ability to assign statuses to an account.

These capabilities allow WhatsApp to be classified as a social network, with one feature - it works on the basis of a phone book. For communication you need phone number interlocutor. It limits this, or vice versa, allows you to maintain privacy - there are different opinions. One of the advantages is that a large number of versions have been developed that support different operating systems, including Symbian (which is a rarity).

Instagram

Application for different operating systems for posting pictures and short videos (up to 60 seconds), viewing materials from other participants, with the ability to rate and comment. Since its launch (2010), Instagram has attracted more than 1.1 billion registered members. In 2012, Facebook Inc. was acquired. Popular features:

• Blogging.
• Photo processing - effects, frames, special shooting modes, collages.
• Creation of your profile and publications feed.
• View friends, rate and comment on their publications.
• Cross-posting is the simultaneous posting of material on several social networks.
• Search for the necessary information by hashtags (special marks).

Instagram - is especially popular among young people under the age of 25 and is actively developing. This network is one of the most promising for business, product promotion, brand promotion and services.

Wechat

The leader among Chinese services is WeChat, a micropost application. Given the ban in the country of world favorites Facebook, Twitter and YouTube, Chinese users communicate with their developments. WeChat is not just an app, there are many more options. Basic:

• Personal communication, video calls, voice messages.
• Group chats for up to 500 people.
• Blogs, reviews, reviews, "Moments".
• Paying bills and shopping.
• Dating (including geographic search).
• Photo editing, text translation.
• One account for different devices at the same time.

And although there are a number of restrictions (for example, one publication per day), the application is relatively new (has been working since 2011), the number of accounts is approaching a billion. WeChat is promoted outside of China (Russia, India and other countries).

Qzone

Chinese social network with opportunities: blogging, watching videos, listening to music, chatting, shopping. Basic options are free, additional options are available with a premium subscription. Since its foundation (2005) it has attracted 600 million participants. Available in English and Chinese.

Sina Weibo

A Chinese version of microblogging, similar in general to Facebook and Twitter. Since its inception (2009) it has attracted the attention of over 500 million users. Development is constrained by the support of the English and Chinese languages, the state censorship of the country. Has a convenient tree-like structure of comments, an online shopping service, a premium profile with advanced functionality. On the network, you can chat, get acquainted, upload and view photos, search for interesting information and follow the news.

Google+

Google's own development. The principle of operation is based on the concept of circles. The user creates them himself, regulating who and what information will be available. Key features: sharing photos, videos, links, games, group chats, support for mobile devices, video conferencing. Launched in 2011, more than 135 million users. Profile linked to by email from Google and affects search results. The service is considered one of the most promising, and the number of accounts is expected to grow steadily in the coming years.

LinkedIn

A network for professionals. More than 500 million users from 200 countries communicate on its pages. The main focus is not on entertainment, humor, news and other content familiar to other services, but a resume, portfolio, a list of skills (with confirmation from real people), vacancies. Asking colleagues for advice, discussing professional issues, looking for a job or employees, getting recommendations are LinkedIn's tasks. The project was launched in 2003, in 2016 it was acquired by Microsoft.

Twitter

He started working in the USA in 2006. Features: blogging in short messages (maximum 280 characters). An interesting option is "Moments" (plots with development). You can learn about high-profile, popular news without subscribing to other users. People known in various fields from show business to sports conduct their microblogs on Twitter. The total number of accounts exceeds 330 million.

What social networks are there in Russia

In Russia, the popularity of online communication services does not lag behind world indicators. Only there are favorites - Russian Vkontakte and Odnoklassniki. Anyone who promotes their products or brand through SMM is a must to know their leaders in this industry.

The rating of all social networks in Russia is assessed as part of the traffic generated by this service on the Runet. The assessment is based on the results of research in 2018 of the largest Russian statistical data collection services on the network: Yandex.Metrica, SpyLog / Openstat, LiveInternet, Hotlog, Рейтинг@Mail.ru.

These services are leading in terms of the activity of Russians. Let us briefly dwell on two main national developments.

In contact with

Russian network, established in 2006. Belongs to the company Mail.Ru Group. Supports over 90 languages, over 460 million registered users. The most popular among Russian-speaking users - the leader of all social networks in Russia in terms of use. Capabilities:

• Creating your own page.
• Correspondence with other project participants.
• Sending pictures, audio and video recordings.
• Collaborative online games.

This resource is most often chosen for online stores and sales. This is facilitated by a wide range of opportunities and a large Russian-speaking audience.

Classmates

Another successful development of Mail.Ru Group. Ranked third in popularity in Russia with over 330 million members. The project is available in 14 languages, has been operating since 2006. Key features:

• Own page for publishing information.
• Communication by messages or video calls.
• Search for people by different parameters.
• Payment for goods, money transfers.
• Additional paid options (invisibility, blacklist ...).

The Odnoklassniki project works both full and in mobile version, which is convenient, saves network traffic and page load time.

List of social networks

An unambiguous answer to the question "which social networks are better?" no. Each of them has a number of advantages and is popular in a particular environment. Country, age, circle of interests pay attention to preferences. We have decided on the main services, but the choice is much wider. Below is a list that includes the most popular projects.
Social networks of the world:

• For communication: Facebook, VKontakte, Mirtesen, Pinterest, Moy [email protected], Odnoklassniki, xbeee.com, Pikabu, ASKfm, Cloob, Instagram, Google+, Myspace, RetroShare, Vine.
• Thematic: Promise Bank, Diary, NaStene, Habbo, Jeep-er Club, AutoPCL Autoclub, NumPlate, Last.fm, Olvet Community Network, MyAnimeList, Untappd, CHIF.SU, Wakoopa, All-Union, ktoprochto.ru, Nekto.me , Drawi.ru, Generations, Oldies.ru, Mom's page, MommyBuzz, BabyBlog, Badoo, Mamba, LovePlanet, Vichatter.net, Violetta, MegaMixGroup, Sociale by Vampir4ik, Ilovecinema.ru, Goodreads, Oplace, Zeenga.ru, We place , DRUZHNO.COM, Peers, Lemberg, Limpa, Badoo, LibertySpace, Locals.ru, Facerunet.ru, Krabitsa, Love Me Tender, Vpiski.Net, Neforu.ru, Budist.ru, Politix.ru, Politiko, In the Army, Classmates, Smeshariki, My School.com, KSODIS, TOP Podnoklassniki, Webkrug.ru, Car2gether, Tourout.ru, Marshruty.ru, Geoid, Naarende, IT-Specialists, Habrahabr, Abyrvalg.NET, BookHook, Rybakiohotniki.ru, Foursquare, Schoolmen ...
• Professional: Doctor at work, My Circle, Professionals, E-xecutive, Mendeley, iVrach, LinkedIn, Viadeo, Academia.edu, Voiceland, Webby.ru, My Business Card, ResearchGate ,.
• For blogs: Instagram, Fixfeel, Twitter, TipTopic.net, RuTvit, Toodoo, Blogosphere, LiveJournal, LiveJournal, Diary.ru.
• Asian: Tencent Qzone, Sina Weibo, QQ, Renren, Pengyou, WeChat, Douban.

Find like-minded people, meet love, consult, learn something new and just chat - everything is possible on social networks. And what are the most popular you now know.

Now almost everyone has a page on some social network. They are especially popular among the younger generation, however, older people do not stay away from all the benefits that the world wide web provides, and become active users of various sites. That is why the 2019 social media rating will be useful to many.

comparison table

Read also: How to register in the social network VK (VK) without a phone number? The answer is in our article!

Name	Interface	Music	Photo	Video	Additional functions
Facebook	+ –	+	+	+	+ –
In contact with	+	+	+	+	+
	+	+ –	+ –	+ –	–
Classmates	+ –	+	+	+ –	+ –
	+	–	–	–	+ –
My world	+ –	+ –	+ –	+ –	+ –
BabyBlog	+	–	+	–	+
	+	+ –	+ –	+ –	+
Whatsapp	+	+ –	+ –	+ –	+ –
	+	+ –	+ –	+ –	+ –
	+	–	–	–	+ –
	+	+	+ –	+	+
LinkedIn	+	–	+ –	–	+
Professionals	+	–	+	–	+ –
Livejournal	+ –	–	–	–	+ –
	+	+ –	+	+ –	+ –
AlterGeo	+	+ –	+ –	+ –	+
Shararam	+	+ –	+ –	+ –	+
My school	+	+	+	+	+
Kindernet	+ –	–	+	–	+ –

Facebook

Read also:

The blue interface is considered to be soothing, it has remained practically unchanged since its inception.

Zuckerberg is color blind. And blue is the only color he sees without distortion.

And although it is sometimes difficult for new users to figure it out, those who have been using sites for a long time are used to it. That is why it cannot be said that the site interface is completely user-friendly.

In contact with

Read also: Social network VKontakte - All about the mobile version of my page + Reviews

Many people think that the site interface mimics the Facebook interface, but it is worth noting that VKontakte is much more convenient to use.

And even despite a number of changes, additions, innovations, which partially overlap with the global network, however, VK remains unique and interesting for young people.

It is worth noting that in 2017, the developers added a number of interesting additions that all users of the social network liked.

And although the number of registered users is decreasing, this does not mean that the site is losing its popularity. He just supports his significant audience with new "chips".

It is worth noting that the following functions are at their best:

• music;
• video;
• posts;
• arrangement of message boxes;
• photo;
• news feed.

Twitter

Read also: Twitter - what is it? All about the microblogging service

Classmates

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As known this corporation renowned for its significant projects and quality products.

And although this network is focused specifically on video, this does not diminish its popularity.

Google bought YouTube in 2006 for $ 1.65 billion.

Many users currently have their own channel.

Video bloggers literally flooded. They are the ones who collect a significant audience on the site, so the social network assumes various gifts for those who gain a certain number of subscribers.

And although there is communication here, mostly in the form of comments, users are already used to it and this does not bother them at all.

If someone wants to communicate privately, they go to any other social network.

My world

Read also: TOP-5 Ways to delete all posts on the wall in Vkontakte (VK)

And although she is far from the above sites, her use by an audience of over 16 million allows her to be included in the rating of social networks in 2017.

My World and Odnoklassniki belong to Mail.ru. He also owns a large stake in VKontakte.

It should be noted that this network is largely focused on ensuring that users can not only communicate, but also look for like-minded people in various online games.

As the industry of such games develops more and more, we can say that such opportunities are a significant plus for many users.

BabyBlog

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You can blog or find answers to your questions. Mommies also tell interesting stories.

What's interesting is that the site cooperates with a number of different companies and holds various competitions. The prizes in them are various pleasant gifts for the baby or mother.

Among other things, you can select your city and search for information only on it. There is a possibility of buying and selling through the site using the "flea market".

This is the most visited portal for pregnant women and mothers in Russia.

The same goes for the various places you can visit with children.

In general, it is an extremely convenient site for people with children, which offers many opportunities and information.

Google plus

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At the present time, when games on devices have become so popular, this function is integral.

Initially, Google Plus could only be accessed by invitation of an already registered user. And in less than two weeks, I got a million subscribers.

However, it is worth noting that, despite the large number of registered users, they do not use it very often.

Rather, as storage and identification for various applications.

Whatsapp

Read also: WhatsApp: what is it and how to use it?

It is not just a gadget-oriented messenger, but also a social network. Here you can create interest groups and exchange opinions... What is not a social network?

This application assumes instant transfer of messages and files. This is justified by the fact that it involves the obligatory attachment of it to a mobile phone number.

Highly user-friendly interface and green colors like many users.

It is possible to create a group chat, which allows you to exchange files and messages with a large group of people.

And although this is not a specific site, but an application that needs to be downloaded, however it can be found on most modern devices.

A convenient messenger is what many users need now. Also WhatsApp allows you to exchange free messages with people from all over the world.

Viber

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The application is similar to the previous one.

Very convenient for those who spend a lot of time on the Internet.

The site allows you to find exactly what everyone needs. Indeed, in addition to global social networks, it also focuses on thematic ones.

MySpace

The site has recently become more and more popular among the younger generation.

A very interesting and unusual interface attracts attention.

And finding videos, music and people is much easier.

In 2008, the beta version of MySpace in Russian was launched. But after a year and a half, the management of the social network announced the closure of the Russian division.

You can not only communicate with people, but also view various tops and world news (mainly show business news).

In general, everything that is so interesting to the young generation, to which the site is focused.

LinkedIn

This network provides many opportunities (especially in the field of IT technologies). Thus, you can:

• find potential candidates for a particular position by creating vacancies;
• publish a resume and look for a job;
• publish and send recommendations;
• blog;
• participate in various surveys;
• find answers to questions related to professional topics;
• publish information about various events (for example, conferences);
• post information about various companies and the services they provide.

From the above, you can understand that this is a narrowly targeted network, which, however, has many extremely useful functions that is why it is so popular in the professional field.

In 2016, Microsoft bought LinkedIn for $ 26.2 billion.

Professionals

Using the site you can look for business partners and like-minded people, as well as banking specialists and marketers.

It took about two million dollars to create and promote the site.

Initially, Professionals.ru was conceived as a way of communication within one organization. But over time, it was decided to expand the possibilities.

Professionali.ru is a kind of business community where you can create contacts by industry and location.

LiveJournal

Many people who like to share their thoughts prefer to create an account in LJ.

New users may find the interface a little awkward, but over time it becomes clear that the site is quite easy to use.

It is also convenient in that all posted posts of the friends added by the user are shown in a certain feed. That is, you can choose what exactly you want to read.

You can add only 2000 friends to LJ. You can increase this number only by contacting the administration of the social network.

However, it should be noted that users can get all the features of the Journal by paying for a premium account.

The rest will have to be content with limited capabilities.

This is a significant disadvantage of the site, but most people prefer LJ as a blog site.

Spaces

After filling out the questionnaire, you can choose a person who matches the interests. A very convenient search, because the system automatically finds people who are in the same city.

Interesting and non-standard interface attracts attention... A purple color with bright splashes makes the site bright and memorable.

In addition, the system allows you to create a kind of magazine, which, if desired, can be hidden from strangers.

However, the disadvantage of the site is that almost any user action is accompanied by a message from the System... This causes some inconvenience.

AlterGeo

The five most popular social networks in the world have not changed in recent years. Three of them - Youtube, Facebook, Instagram - are heard in Russia as well. Two Chinese social networks complete the list of leaders. They did not spread their influence in Europe and the USA, but took the lead thanks to the number of active users from Asia.

Dynamics of development of social networks 2004-2019

A very revealing video about which networks and what kind of content are becoming more in demand.

Each social network differs in terms of the contingent of users, the nature of the content, the specifics of working with the region. Different target audiences require a different approach, so differences between social networks are necessary when planning a promotion.

The main thing is live users

When comparing social networks with each other, it makes sense to consider only active users, and not the number of created accounts. In most social networks, the process of creating additional accounts is as complicated as possible - a mandatory binding to a phone number, mail, accounts in other social networks is established. Owners of pages that are not logged in daily are asked to protect their data with additional bindings the next time they enter.

Maintaining business accounts on social networks and a separate budget for SMM are becoming the norm for large companies. The most popular social networks have additional functionality for registering and maintaining business accounts, and also offer to use integrated systems for analyzing traffic, activity, and the effectiveness of promotions.

The most popular social networks in the world

According to research by analytical company Statista, the most popular social networks in the world, ranked by the number of active users (in millions), as of October 2019:

China's largest social networks Qzone, QQ and WeChat have over 570 million users in the Asia-Pacific region. Instagram and Twitter are popular mainly in Europe and the USA. Oddly enough, in terms of activity in social networks, Europe is still lagging behind even Russia, so European social networks are not visible in the top 10.

Social networks: a list of popular in Russia

Medialogia conducted a study on platform mentions in social networks in August 2019. The Russian-language social media segment was considered (Twitter, VKontakte, Odnoklassniki, Facebook, Instagram, Youtube, LiveJournal, forums and blogs). Data were taken into account without self-citation.
The leader in terms of mentions was YouTube - 24.7 million messages, followed by Instаgram - 13 million and VKontakte - 8.2 million.

On the 11th and 12th places were Snapchat - 0.4 million mentions, and My World - 0.2 million, respectively.
Earlier, Mediascope conducted a study on the platform audience, VKontakte with 37.9 million people, Instagram with 30.6 million and Odnoklassniki with 23.1 million in the lead by the number of monthly users.
Despite the fact that Snapchat is in eleventh place in terms of mentioning, it became the fifth social network in Russia in terms of audience in the first half of 2019, it follows from Mediascope data.

What are social networks

The list of popular social networks is headed by platforms for easily accessible content for the user: photos, videos, something that does not need to be read for a long time. If you are promoting a brand on a particular social network, the content must be strictly adapted to the requirements of the audience. Do not try to promote text content on Twitter or Instagram: users of these platforms are used to receiving visual content with only a small amount of text content. Few people delve into the comments under the posts for a long time, the main emphasis should be on visualization, brevity.

Facebook promotion allows for variations with content. The platform is tailored for different content: short messages, photographs with captions are there side by side with longreads of a specific topic. There are many communities and opportunities to discuss anything with like-minded people .;

Social media for business promotion: what drives you to make purchases?

Sprout Social, an agency that has researched American and global social networks since 2010, has published a chart showing what brings users closer to taking a conversion action on a social network.

• Most users note that they prioritize a quick response from a specialist;
• Half of brand followers on social media respond positively to promotions;
• Slightly over 40% expect to see useful information on the company page;
• 27% of users will want to make a purchase if you show them the “behind the scenes”.

Half of the users surveyed threaten to unsubscribe from the page immediately, and 27% plan to mark the brand as spam and block it if annoying / negative / uninteresting information appears in the public. Reaching an audience and attracting new leads requires engaging and useful content that resonates with your target audience. When choosing materials and designing publications, you will have to weed out a lot of unnecessary things.

Social networks are not only a place for people to communicate, but also a platform for working with potential clients, prompt responses and holding promotions to attract the target audience. If you decide to promote your business or product on social networks, remember the basic principles:

• Better good promotion on one social network than bad promotion on several;
• The social network chosen for promotion should correspond to the specifics of the brand: it is better to present cosmetics and perfumes through social networks of visual content;
• Content must match both the social network and the brand;
• For some social networks, interaction with the audience is critically important, and this is additional costs for the development of promotions, contests, which must be taken into account when making an estimate;
• Promotion in some social networks has a beneficial effect on promotion in search engines, especially if the social network platform and the search engine belong to the same company.

Social networks - the best way keep in touch with your friends and / or relatives, look for new acquaintances, exchange music, films, photos. It's the end of two thousand and sixteen, and now there are several hundred platforms for building social relationships on the Internet. In this article, we'll take a look at some of the most popular in the world.

5 Tumblr

The number of users of Tumblr microblogging reaches two hundred and twenty million. This social network is very popular due to its simple interface, no restrictions on the content of posts and the ability to publish any image or video. Registration is optional to view records, but is required in case of publication. In many media, Tumblr is called "the easiest way to blog".

4 Vkontakte

The most popular social network in the territory of the former Soviet Union, the fourth in the world, according to SimilarWeb. In conversations, it is most often referred to as VK. According to Wikipedia, there are about three hundred and eighty million accounts. Registration is free. A general social network with the ability to find friends, read various public pages, listen to music, watch videos, etc.

3 Twitter

Microblogging network, but, unlike Tumblr, has limitations (it is possible to write posts only one hundred and forty characters long). Around the world, Twitter is used by about five hundred million people. Registration is required to use. According to statistics from the marketing research company Pear Analytics, forty-one percent of “tweets” (the name of posts on the network) are small talk, thirty-eight are conversations, nine are retweets (repeated messages), only four percent are news, and the rest is self-promotion and spam.

2 Google+

In second place in terms of the number of users - five hundred and forty million accounts. Registration is required. In the announcement of the appearance of the network, Google assured that the emphasis will be on users, privacy and live communication. The work of a social network is based on the so-called "circles", thanks to which a person regulates his communication. Users create its own "circle" (for example, "Relatives") and adds there all the people who fit this category. There are similar details to blogs.

1 Facebook

According to all existing internet marketing companies, Facebook is the most popular network in the world. The number of users reaches one billion and seven hundred million. This social network allows you to create your own profile with a photo and a detailed profile. On Facebook, there are many ways to communicate with each other, among them chat, virtual wink and a wall where you can leave messages for other users.