Promotion of a VKontakte group - we are considering all the possibilities. the site helps to find the right and effective solutions for your clients! It is easy to promote a VKontakte group - the main thing is to know what to do, and also to trust only trusted assistants. Such as our service.
The owner of the Vkontakte group can provide himself with a constant income with a competent promotion of the group. To monetize a public page or community, use the following methods:
- post links on the right side of the panel to other communities.
- publish paid posts containing ads.
Become a mediator when organizing certain events. Use the built-in Vkontakte tools to draw users' attention to real events through advertising in groups.
Place posts as a logo of a group of a brand.
Participate in product sales. For each user who clicked on the advertising link and made a purchase, you receive a percentage of the total cost.
The effectiveness of the previously mentioned methods depends on the number of users who joined. Users can be lured into the group different ways, they can be free or paid. Do not neglect the careful design of the group, work out the community menu in VK, navigation should be simple and clear, the page should attract the attention of visitors. The “obliquely” created group only repels potential visitors.
How to independently promote a community in VK without investment, only with time?
The community in VK resembles a standard web resource, to promote it will require financial costs and special skills and knowledge. If you are just starting out in SocialMediaMarketing (SMM), first you need to master free ways... Self-promotion of the VK community will require not only knowledge, but also patience and time.
Now let's talk about the target audience. In order to interest users and achieve maximum efficiency when selling goods and services, promotion should be focused on a specific category of users. It can be, for example, collectors of weapons, dog breeders, people who are already over 40. Do not chase the number of subscribers, quality should come first.
Otherwise, numerous participants will turn into useless ballast, not of interest to advertisers.
The first and easiest option is invite friends, send private messages... The search must be configured in such a way that letters go to all potentially interested people. The Tell Friends button speeds up the process significantly. An advertisement for a group with your comments will appear on the wall of your subscribers and friends.
How do I select groups to advertise?
Contact the administrators of other communities, agree to publish for free or point your link to the right of the advertising panel. You should not contact promoted groups with numerous subscribers, the administrators of such communities will not agree to do something for free, their services will cost a tidy sum. Contacts with small but active communities with 1,000 to 5,000 subscribers will be effective. The administrator can show a sincere interest in the topic of your group and help in its promotion for free.
This issue requires a creative approach, because it is quite problematic to promote the community on VK independently and free of charge. An entertaining contest for users can be an example of such a creative, and in order to take part, those who wish will need to join your community. Using a profile with a huge number of friends, you can advertise a promotion.
A successful competition, as practice shows, is able to attract hundreds, if not thousands of new users.
Promotion automation
Third-party software products, such as VKinventer, VKBot, FvCheat, can significantly speed up the above processes. They will help automate numerous options in the VK community.
The use of such scripts adds a certain amount of risk, because administrators carefully monitor this kind of activity and without any hesitation apply a permanent ban.
Links from forums
Try to generate interest among visitors to third-party resources. Does your community have a narrow focus? Update it regularly so that the link on any forum is not intrusive, this is a great opportunity to expand the number of subscribers.
SEO group optimization
The VKontakte group is similar to standard sites, so SEO optimization is applicable to it. First of all, optimize the text content of your group for the search results of the social network. This applies not only to the title or description, but also to the music, the title of the songs will bring many users from the search.
VK communities are indexed by search engines like regular sites, users can be attracted using Yandex or Google. If you know how the search service works, then you can independently promote the VK community simply and efficiently without capital investment. Take this work with full responsibility.
How to prepare the semantic core
The semantic core of your group is formed at the first stage. Take advantage of low- and mid-frequency queries, they make it easier to compete. Do not ignore the geographic retention of keywords. Use keywords only in the description or title, but in regularly published posts. Keywords are analogous to the description and title tags.
For example, you sell goods for children in Penza. The main frequency request for promotion in Google and Yandex search results, also in the list of communities, use in the group name. Use the second most frequent request in the description, add it to the status. Thus, you will simultaneously get to the TOP of the results both by the site and by the group.
VKontakte has high level trust in the search engine databases, which greatly simplifies the SEO-promotion of the community. Link promotion works by analogy. Place relevant links on third-party resources, they will increase the position of your group in the search results, so the VK community can be promoted much more productively.
Paid ways of SEO-promotion of VKontakte groups
If you are a happy owner of a budget, then it is much faster and easier to promote the community in VKontakte. Free options, among which the organization of contests and advertisements in public, if you spend a certain amount of money on them, will bring more significant results.
Community buying
The easiest way to get a group with a huge number of subscribers is to buy it ready-made. It will take several thousand rubles to acquire an average group with 10 thousand subscribers. Do not forget that if you change the topic of the community, many users will not be interested in the group and they will leave the group.
Group promotion through targeted advertising
Looking for easy ways? VK provides a special opportunity - for money, the community can be promoted automatically. All VK visitors at the bottom of the left navigation panel will see advertisements, they will change after each page refresh. The group will spin up every time you go to the control menu by clicking the "Advertise group" link.
Precise orientation is the undeniable advantage of this promotion method. Advertising settings allow you to apply restrictions, it will be shown to a specific audience of visitors.
The following factors are used to configure the filter:
- age;
- place of residence;
- interests;
- education;
- marital status;
- additional options.
How to prepare an advertising campaign to promote the VK community?
Open the settings window, upload ads, enter information about the targeting group of visitors (age, gender, location) and payment method. You can pay for a specific frequency of impressions or for each click on an ad. This method has a serious drawback - a high cost, which is set by the VKontakte administration. It has thousands of customers who want to pay for this service.
Acquisition of users on other resources
Let's talk about third-party services that sell subscribers. Specialized resources such as VKtarget are especially in demand, they provide a serious influx of subscribers in a few clicks. Don't forget that this area of \u200b\u200bactivity is oversaturated with scammers. They fill groups with bots, which can cause your community to be banned for cheating.
Copywriting or freelance exchanges are a great alternative. Here you can place a micro task, for example, make reposts, likes, join a group, add to friends. This method of advertising allows you not only to buy subscribers from an intermediary, but to pay each user. This is a more reliable way.
Put this knowledge into practice and subscribe to my blog update. Optimize the group competently, and you will find yourself in the TOP of search engine results, not yielding to the site.
Promotion of a group in VKontakte to the site
We publish detailed manual with screenshots, dedicated to the process on our website:
- Go to the main page
- We go through a quick registration as an advertiser
- Add a new task to personal account
- Select the "VKontakte" tab - indicate a link to a page or community
- We indicate additional settings - so as not to get banned and / or other sanctions of the social network
- Everything is ready!
We remind you that the promotion of the VKontakte group on the site is carried out exclusively at the expense of real users. No "dogs" and massive unsubscriptions! And also a guarantee of natural user behavior in a community or group.
Social networks, in addition to their main purpose, have acquired one more thing - the promotion of goods and services to the masses. Now everyone can make money on advertising, but there is one problem. To generate income from placement, you first need to advertise the group and get enough members. For a novice administrator of the Vkontakte community, it turns out to be a vicious circle.
In fact, patience will help to promote your own community or a public Vkontakte page.
How to advertise the group and how much does it cost? To answer these two questions, let's decide on the method of advertising placement. Vkontakte advertising is of two types: targeted and regular posts in thematic groups. The placement and cost of each method is different.
Targeted advertising of the Vkontakte group
If we consider the second method, then this is a banal stealing of subscribers from competitors. Find the most popular public with a similar theme and send out invitations containing information about the promoted community. To send invitations, stock up on fake accounts, for excessive profile activity, it will be blocked for spreading spam. One page should send about 30–40 messages per day.
Contests and prize draws
Viral marketing tools. The way to attract traffic is absolutely legal, do not be afraid of temporary blocking. It is worth noting that this way promotion is not entirely free, you still have to spend money on prizes. If the group sells products or services, offer a free unit or gift certificate as a prize. Systematic contests will ensure a constant flow of new subscribers to the group in contact, and with minimal cost.
The prize in the competition must be related to your product or service, otherwise you will receive non-targeted subscribers. Mutual PR
Includes close collaboration of two or more community administrators. It is difficult to cooperate with competitors, for mutual promotion it is better to make a list of groups on related topics with a similar number of subscribers and offer them joint advertising publication. For example, a community selling cosmetics promotes the services of a makeup artist and vice versa.
Activity in other communities and attracting users from external resources are the weakest advertising methods in terms of effectiveness, but nevertheless they are working. Free advertising is placed in comments under the posts of promoted groups and under thematic articles on blogs, information sites, etc. Before leaving comments with links in popular communities, read the group rules, otherwise the administrators will ban the user for sending spam.
Texts for advertising the VK group
If choosing a bright and enticing photo for a post is a matter of a few minutes, then writing a good selling text can take more than one hour. You don't need to reinvent the wheel in writing your ad copy. Effective templates have long been developed that will tell you how to write a selling text correctly. Here are some really catchy options:
Example for selling groups:
- “The ****** Rejuvenating Facial Mask will not only remove wrinkles, but also bring freshness to your look. You can order here: _____ "
- “Brand watches ***** are back in STOCK! Hurry up to place an order and we will give a discount to the first 10 customers !!! "
- "SENSATION! For the first time in our store discounts up to 70% !!! CLICK ____ "
- “Only today there is a 50% discount on the 2nd purchase !!! Terms of the promotion here: ____ "
- “Don't know where to find branded items at a low price? Then you _____ to us. Join and get a 20% discount on your first purchase "
An example for entertaining publics:
- “Do you want to have a slim and elastic body? Subscribe to the ****** community and get the first results in 7 days! "
- “Do you like copyright photographs? Then you ***** here. Here are collected only the TOP professional images of 2017 of the year"
- "SHOCK!!! The second grader came home after school, and there ... Continued in the source. "
- “Do you want to win any dispute? Then sign ______. "
- “Finally I found a flying group! New memes every day HERE "
- “95% of 100 will ignore this entry. Hi, my name is Alexey, and I will tell you how I made my first million ... "
This is only a small fraction of how users are hooked on Vkontakte. The most ambitious and original admins regularly come up with new ways to attract subscribers. Although ad templates consist of 1-2 working phrases, they are all based on classic psychological techniques. Some of them inspire curiosity, others - catch pride. And most importantly, they work!
You can't bet on one ad when you're promoting a young community. Experiment, try, amaze and subscribers reach out by themselves. Whatever the method of advertising on Vkontakte, only the most active and enterprising users manage to promote their group. We read less and do more, then luck will surely smile.
Social media is a real phenomenon that blew up the internet and has become a significant part of the lives of many people. Without a high-quality representation of your personality online, it is very difficult to achieve success in your career, especially if you have to work with people on duty. Many say that if a person is not on the social network, then he is not at all, and there is some truth in this.
VKontakte is, if not "our everything", then at least joy and pride. The domestic social network is the largest in Europe and highly rated in the rest of the world.
Constant improvements and work on bugs allow attracting more and more new users, and VKontakte receives about 70 million people per day:
Groups are one of the most powerful VKontakte tools. More and more users prefer them over websites. Why this is happening, how to correctly use the capabilities of a social network and how to promote a group in Contact will be discussed in this article.
What is the group
The VKontakte group offers the following main features:
- Create discussions. Depending on the rules set in the group, new topics may be suggested by members or the administrator.
- Adding photos, audio and video. Such materials should correspond to the topic of the group ( or shouldn't, if the administrator permits).
- Messages on the "wall". Active discussions develop not only in discussions. The reason may be someone's recording, picture or video.
How to create a VKontakte group?
It takes very little time for you to have your own group. First, you should visit the "My Settings" section and tick the "My Groups" item so that it is displayed in the menu:
After that, the corresponding item appears in the menu:
Go to and click " Create a community»:
Enter the name, select the community type "Group" and create:
Now you can set desired settings and the group is ready:
The group owner has access to various management tools and statistics. Are there also elements for the basic promotion of groups?
Why are groups needed?
People can have a wide variety of ideas, creating their own thematic community. You can try to make money or just lead a group "for the soul." Consider the main goals of creating a VKontakte group.
- For gathering "like-minded". No one has yet canceled the feeling of boredom and despondency, so it is useful to have a company of like-minded people at hand. If you can't find them in real life, then it's worth trying in virtual;
- For online display of real group unit. A class at school, a team at work, a club of oil rig owners - it will be useful for all of them to have a connection to a social network. This will give more opportunities, and in general, will make life much easier;
- Content generation. This point already implies mercantile interests. Instead of using expensive ( or cheap, but of poor quality) the services of copywriters, you can simply create a new discussion in which the group members will express many interesting thoughts;
- Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. If you want to create a news portal - no question, you need an online store - no problem: products and descriptions for them can be placed in photo albums and the hottest can be put on the wall.
Inconvenience can arise only when placing ads, but in this case there is a fairly wide range of possibilities.
- Targeted ads. This type of advertising is a small banner placed on the pages of a social network. Ads are offered only to the group of users that the advertiser defines;
- Posts in communities. VKontakte invites advertisers to place their ads in relevant groups;
- Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can post an offer to follow a link to an external resource;
- Sell \u200b\u200bmercilessly. If the group has an impressive number of members and has development prospects, then you are guaranteed a long line of buyers;
- Help your project. This section should be given special attention.
Project development with the help of groups
Promotion of a group in VKontakte can act only as part of work on its own resource. Open representative offices in social networks - an important part of the promotion. Let's consider the main advantages of this approach.
- Good traffic source. It should be noted that in this case we can speak about the target audience. After all, only interested people will agree to join a group that corresponds to the theme of your site;
- An opportunity to find out the opinion of visitors. Of course, research can be carried out directly on the site pages, but this is not always appropriate. The format of the VKontakte group allows you to harmoniously conduct surveys of participants, thus obtaining valuable information:
- A good addition to the site's functionality. If the main resource does not offer to buy anything, then the VKontakte group can take over this task. In this regard, the thematic community is limited only by the owner's imagination;
- You can promote not a specific site, but a specific topic. Sometimes users do not go to the pages of the resource, not because it is bad, but because of the insufficiently popular focus of the site. A group on a social network will help fix this;
- Good opportunity to find employees. If you feel that you are no longer coping with a rapidly growing project and need help, then the thematic group is a good source of potential workers;
- Obtaining statistical information about the participants. It is important to understand who is interested in your topic, because it may turn out that one target audience was planned, but it turned out to be completely different.
Promotion of the VKontakte group
Before opening a representative office of your VKontakte website, you need to think about how to promote a group. Indeed, without an impressive number of participants, the thematic community will be ineffective.
The first thing to think about is optimization. For the correct execution of this stage, you must follow some recommendations.
- Use keywords in the group name. The ship sails as it is called, and users will find your community for certain requests. In order to do right choice, you need to analyze your subject area and form the most appropriate name;
- Competently write a description. By analogy with the Description tag, you should use direct and indirect keyword occurrences. Search engines should get the data they need to get to the top, and visitors should quickly understand what this is about;
- Ensure content uniqueness. This point is important for both search robots and humans. Nobody wants to read again what they have seen somewhere, and a joke told a second time is no longer a joke. Search engines "spit" on plagiarists and "demand" to comply with the norms of uniqueness.
It is also worth remembering that the group must be active throughout the day. That is, if you have a certain amount of information, then you need to evenly distribute it in order to achieve multiple visits.
It is also worth encouraging all kinds of activity within the group: add new discussions, polls, events. The more movement the better.
The main goal of group promotion is to attract new people. Let's consider the main ways to solve this problem.
- Invite people yourself. Brothers, sisters, aunts and uncles will gladly (or not) support a relative, and friends will also not be left on the sidelines. When these niches are exhausted, you can start looking for complete strangers who might be interested in your project. It should be noted separately that 16-year-old Katya Glamurova is unlikely to join the group “ All about compressors”, Therefore it is necessary to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
- Search for similar communities. Your potential members have already been snapped up by other groups, but nothing prevents the VK user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is the relevance of the subject and enough high quality groups (regular updates, fewer ads, constant increase in members);
- Long live spam. A popular community with open comments is just some kind of marketplace where everyone shouts: “ oh, what a delicious group, I would eat it myself!". This annoys many visitors, but some are curious. In addition, you can write private messages with a request to join the thematic community, but their number is again limited. It should be noted that spam in a brazen and overt form will certainly entail a ban, and no one wants this. To avoid this outcome, you should constantly change the text of the invitations. Increasing the number of group members using spam is a time-consuming method, so you need to carefully weigh everything before resorting to it;
- Use other sites and social networks to attract members. VKontakte is not the only social network in which your representation should be. If the group is an element of site promotion, then all the "branches" of your information resource should be related to each other and advertise each other. You can also post links on other sites, but this is most likely a paid pleasure;
- To enjoy by software... It is worth stopping at this point and explaining it in more detail.
Programs for the promotion of VKontakte groups
Software assistance in group promotion can be very diverse. Let's consider some of the opportunities that robots open up for us:
- Find materials on a given topic. You should not steal content, but if there is no imagination, then a program like Grabber VkDog will help you in a dishonest case:
Dmitry Dementiy
The site of the social network "VKontakte" is one of the most visited in the Russian Internet. With the help of the platform, most popular among Russian-speaking users, people solve various problems: from personal communication and finding friends to building a network of business contacts and finding employees, from self-expression and entertainment to promoting business and online trade.
This guide is dedicated to promoting your VKontakte business. In it you will find a step-by-step plan: from creating a community or a page to life hacks and tools for advanced users.
1. Start with planning
Define the goal and objectives of the project's activity on the VKontakte social network. Remember, a goal is a planned outcome. Tasks are steps that help you achieve your goal.
Decide how you will interact with your audience, what information to offer potential and existing customers, what user problems you can solve. Ilya Rabchenok calls this the concept of community.
Be sure to record the planning results in a form convenient for you.
2. Determine the type of community you need
To promote your business on the VKontakte network, you can create a group or a public page. Use a group if you plan to encourage members to post on their own and start discussions. The group is an informal discussion platform with which you can find out the mood of the audience, manage the brand's reputation.
Choose a public page if you plan to publish official information, branded content and independently manage discussions. In most cases, a public page is more suitable for promoting a business.
To promote conferences, trainings, webinars, use the "Event" community type.
3. Select the appropriate page type
Select the appropriate type and click "Create Page".
4. Create a page description
Public pages are indexed by search engines. Therefore, publish an informative description that will help potential clients find the public.
Select the Snapster room and set up export to Twitter if needed.
5. Choose the optimal settings
In the Sections settings menu, check the boxes you want. In the Comments menu, enable or disable the ability to comment and, if necessary, enable the obscene language and keyword filter. In the "Links" block, refer to resources useful for the audience, and in the "Working with API" block, if necessary, connect the API.
6. Make a group
In our blog we have an amazingly useful and detailed guide "VKontakte group design". Use it to select and implement a suitable community look and feel. After registration, you can continue to promote the group.
If at the moment you cannot make the time appearance public, come back to it later. Keep in mind that visually appealing design helps the user create a positive first impression of a group or page. So don't postpone the community design work.
In the meantime, at least select and upload a suitable page avatar. Try to find or create a unique image. It must meet the following requirements:
- The avatar size is 200 x 500 pixels.
- The thumbnail size is 200 x 200 pixels.
- Jpeg format, maximum quality, baseline (standart).
- The image should grab the attention of users and encourage them to click through to the page.
- The semantic content of the avatar should correspond to the topic of the page.
- The image must be of high quality.
Please note that when uploading to the VKontakte website, the quality of the images drops. To avoid this, use a life hack from the VKontakte support team:
- Open the image in Photoshop.
- Increase the size to 2560 by 2048.
- Press the Alt + Shift + Ctrl + S keyboard shortcut. In the window that opens, set the maximum quality and convert the image to sRGB format.
- Drag the image to the upload area instead of using the Upload button.
7. Tell your friends about the page
Use the "Tell Friends" feature to invite your followers to subscribe to the page. Follow this recommendation when publishing multiple posts in a group or on a page.
8. Invite your friends to subscribe to the page
Invite your friends to subscribe to the page using private messages (this tactic really works, proven in practice). Also ask your subscribers to tell their friends about the page.
9. Enter the page URL in the contact information on your personal page
This will help you attract followers interested in your personal profile.
10. Indicate the place of work in your personal profile
When you hover over the company name in the "Place of work" section of your personal profile, a preview of the group or page pops up. And in the "Career" section, a clickable public avatar is displayed.
To make a link to the company group appear in the "Place of work" section, select the "Career" section in the settings of your personal page. In the item "Place of work" using the drop-down menu select the desired page.
11. Publish interesting and useful content
The publication of useful and interesting content is a key factor in successful business promotion on the VKontakte network. Therefore, it needs to be deciphered.
You will have to compete for views and subscriptions in conditions of excess content. For VKontakte users to pay attention to your publications, the information must be really valuable.
The following ideas will help you offer your customers really worthwhile information:
- Be sure to start with planning. Create a content plan in a form convenient for you. Plan for the long term. Our articles "SMM plan in 30 minutes" and "How to create an editorial plan for publications on social networks" will help.
- When planning content, take into account the peculiarities of VKontakte and the preferences of the audience of this network. Look for information in our article "Working with content in different social networks".
- Even if you make and sell very solid and super-serious products, learn to get an emotional response from your audience. This is a prerequisite for survival in a content environment filled with memes. Read insanely helpful articles on emotional content and the intellectualization of sex drive.
- Write specifically for the VKontakte audience. Publish unique information, not repost materials from your blog. Use the article editor to design your publication.
- Publish your video with subtitles. They usually get much more coverage than regular posts. We talked about how to make such a video for free in the following video:
12. Style publications with wiki markup
This is a handy tool with which you can beautifully design notes in groups and publics. If you manage a group, to create a wiki page, just open the materials in the section settings. After that, the “Edit” button will appear on the “Fresh news” tab, which activates the note editor.
To create a publication on a public page, copy the following link into your browser: https://vk.com/pages?oid\u003d-***&p\u003dpage_name. Replace *** characters with the id of the public, and replace page_name with the name of the publication. On the page that opens, follow the link "Fill with content".
The community ID can be found in the URL. If you've changed the page URL to be user-friendly, go to the Community Posts section. Find the numbers in the link. This is the identifier.
13. Design publications with the article editor
In 2018, VKontakte presented a full-fledged article editor ... To go to the editor, click the icon with the letter "T" on the panel for creating a publication.
The editor is intuitive. It itself sets the padding between elements and aligns the content. Clicking on the "+" sign allows you to add visual content or an audio track.
14. Share stories with subscribers
16. Use the scheduled posts feature
Use the Timer function to prepare content in advance and publish it at a chosen time. To do this, in the publication field, select the "Attach - other - timer" options. Select a posting time and click the Add to Queue button.
25. Post ads in communities
26. Use retargeting
With this tool, you can serve ads to users who have visited your site. Create a retargeting pixel in your ad account. Paste it into the code of the site pages. The system will add site visitors or individual sections to the audience.
Life hack: add a retargeting pixel to your website right now, even if you don't plan to advertise your business on VKontakte yet. This does not affect the efficiency of the resource or the speed of loading pages. The system will add potential customers to the audience. You will be able to show them ads in a month or in a year.
27. Improve Targeting Accuracy with Pepper
29. Post a trending video
Please note that this paragraph describes a prohibited trick. A couple of years ago, with his help, a colleague and I increased the number of group members from several hundred to 5 thousand in a few weeks. You can use it at your own risk. Think about what kind of video your target audience is interested in. For example, subscribers to food groups watch TV shows of the relevant topic.
Users often search for the latest episodes of their favorite TV programs on social media. You can download pirated recordings from file sharing services or video hosting sites and publish them on the VKontakte page. Audience representatives will find the video they are interested in, watch it and subscribe to your page. This tactic brings several dozen subscribers on the day the video is published.
Be sure to delete the video a few hours after posting. Firstly, it will protect you from problems associated with the publication of someone else's content. Secondly, within a few hours your competitors will also publish a popular video, so the flow of visitors and subscribers will stop.
30. Analyze statistics
In the "Page statistics" section, the public administrator has access to the "Attendance", "Reach" and "Activity" tabs. On the Attendance tab, pay attention to your views and unique visitors.
Keep track of the age characteristics of the audience and the geography of visits. Consider the types of devices your audience prefers.
You also need data about referral sources and subscribed / unsubscribed users. Data on the number of users who joined and left the group are available in the standard statistical report (see illustration below). And you will receive a list of names of people who joined and unsubscribed using deserter applications.
Screencast where we show how to use the Deserter app:
The Reach tab will help you estimate how many users are viewing your posts. The Activity tab will help you analyze user behavior.
If you are not satisfied with the standard statistical reports, use the free service SocialStats. It provides access to advanced audience data as well as analysis of user behavior. Service "Comparison of groups" helps you compare community audiences. And the Repost Tree app will help you identify users who are sharing your posts.
Additional useful services for collecting statistics and solving other problems are described in our article "Overview of 45 services and applications for VKontakte administrators".
31. Follow the activity in the community using the "Moderator" application
32. Advertise the page on the corporate website
33. Advertise the page in the newsletter
Mention the VKontakte page in the mailing list. Also include a link to the public in your email template.
34. Publish in the header of the site links to your pages and groups in social networks
The illustration shows how this looks in practice.
35. Publish the link to the page in the signature in the email
To change your signature in Gmail, use the Settings - Signature menu. In the Mail.ru mailbox, use the "Settings - name and signature" menu. IN postal service Yandex use the menu "Settings - Personal data, name and signature - Add signature".
36. Conduct surveys
Polls increase audience engagement. To create a poll, in the publication field, select the Add - Poll menu. Use anonymous polls to encourage users to take part in them.
In 2018, VKontakte introduced Polls 2.0. Now you can add a background to the polls, limit the time of the survey, give the ability to select multiple answers.
37. Add useful links to the page
38. Invite your audience to participate in discussions
Create multiple threads about topics that interest your audience. Maintain discussions.
40. Give away prizes to subscribers
You will attract new subscribers by giving away prizes and gifts. Question price? From the logo cup to infinity. Use the app "Competition Manager" to effectively manage sweepstakes. Our guide "VKontakte Contests: How to Get the Results You Need and Not Get Banned" will help you organize and hold the competition.
41. Offer Subscribers Discounts
You won't believe what people are willing to do for discounts. And everyone will agree to subscribe to the page for the sake of a discount.
Life hack: in the "Shaving Classic" group, sellers and manufacturers of themed goods can advertise for free. To do this, it is enough to provide a discount to community members. This is one of the incentives for users to join the group.
42. Allow subscribers to upload photos, post their photos
45. Ask your audience to share posts
You can limit yourself to a simple "repost is welcome", justify the need to share the publication from the point of view of science, or use another tactic.
46. \u200b\u200bPay attention to the visual appeal of publications
Hundreds of articles appear in your followers' feeds every day. For people to read your post, it must grab attention. Bright interesting photos solve this problem. Seals, light erotica, photodogs - all means are good in SMM.
47. Use provocative headlines
The headline should sell the subscriber to view the article. So create killer headlines.
48. Advertise your page offline
Publish the page title and URL on printed products, business cards, souvenirs.
49. Steal content ideas from competitors
61. Write an article "50 reasons to join our VKontakte group"
List all the reasons why users should join your VKontakte page. Promote it on all possible sites.
62. Broadcast live
Stream training events, conference talks, screencasts. Use the app or stream from your desktop. To do this, go to the community section "Videos" and use the appropriate function.
63. Study the TOP-30 applications for "VKontakte"
Test each of the 30 apps listed here on this list ... We are sure many of them will be useful to you.
64. Subscribe to the best publics on SMM
To be in the trend of events taking place in the field and to be the first to learn about new ways to promote VKontakte. The list of such publics can be viewed
Hello everyone, I am describing the correct one and quick wayhow to promote a Vkontakte community from scratch. I see no point in talking about ineffective, long-term and free ways of promoting entertainment publics.
We will focus on the only method used by millionaires.
There are many pitfalls and subtleties, stock up on popcorn.
What kind of public promotion method is this?
Without a budget for VKontakte promotion, there will be no success if you are going to make money on an entertainment public. This is the point.
Publics grew by themselves in 2011-12, when they just appeared, now users need to be interested and retained. Work on content, engagement and ... advertising.
We choose the market platform because it is fast and white way promotion of the VK community.
Let me give you an analogy. A man wants to hammer in a nail, but he read somewhere that this can be done without investing in a hammer, only by the force of his hands. You come up to him and say: "Buy a hammer, why are you suffering?", And he replied: "You can do it this way, for free, without buying a hammer, one person could do that." Let's say that hammering in a nail is real. But why do that when hammers exist? Why all this suffering, waste of time, when it is enough to hit once, get the result, and spend time somewhere else?
The same story with the promotion of entertainment publics and VK communities.
All we need is to get into the topic with the available money once firmly.
However, everything must be done correctly. This promotion hammer is more expensive than usual, therefore, read on carefully, and you will understand how to promote the VK community cheaper than others.
How much money will it take to promote the Vkontakte community?
I will give the achievable figures for the cost of a subscriber in different topics, from which we will push in the calculations.
| Subject | Audience, predominantly | Optimal subscriber price (RUB) | Not bad, but it could be better (rub.) |
|---|---|---|---|
| Construction, cars, business | Adult male | 2 – 3.5 | 3-5 |
| Boys' quote books, memchiki, young immorals, entries | Under 18, male | 0.8 – 1.5 | 2-3 |
| Household, recipes, mothers and children | Adult female | 2 – 3 | 3-4 |
| Quotes about love, sad publics of not-like-everyone | Under 18, female | 0.8 – 1.5 | 2-3 |
All results that go beyond these limits should be analyzed and improved.
The good news is, you have all the tools to do this, it's just a matter of practice.
Example: I want a public for 100k souls at a construction site. I think: for 100,000 people I will need about 250,000 - 300,000 rubles of the net budget.
Important additions
A public for 200,000 people differs from a public for 1,000,000 only in the amount of funds invested and profit from it.
The sites can be grown on the return of part of the funds received from the income from the same public.
Imagine the situation for real. A live public for 200,000 souls will bring money for the corresponding number less than 500,000
From the previous point it follows that a large platform will have more active growth on its own resources.
Think about your investment in advance. With 20, 30, 40 thousand rubles - it's better to go to Turkey for a week.
Preparing a Vkontakte promotion rocket for takeoff
2-3 days of preparation and into orbit.
Choosing a niche
The worst ones to start are those without a specific audience. Those where the audience is equally female and male. They are more difficult to monetize. If you want to make money, avoid such topics, they are more difficult.
The analytical site allsocial.ru will help us in choosing a niche.
We filter publics by growth for this month and limit the size to a million, you can see trends, promising directions, freshmen, which swelled to 200,000 and more.
I will give two ways to choose a niche
Catching the trend
We are looking for unusual niches into which money is pumped, we do the same (for example, "mothers" were a trend a year earlier)
Minus: the trend will end, the audience will cool down, it is risky for a long time.
Choosing a topic
From the list on the right, select a topic to your liking, and then refine the choice of topics even further. Let's say the general category is "Sports", it contains both the public MMA fans and "Fitonyashki".
Choose a niche more precisely in order to stand out against the background of general niches and get YOUR audience.
Dead topics, it is difficult to develop them and it is not necessary
- "quotation books"
- "beautiful pictures"
- "positive".
Dangerous niches
Shock content
- immoral of all stripes
- porn, sex, erotica
We create and design a community
How to create - information for the retarded. If you can't do it yourself, you don't need all this material.
To important things
If you plan to sell the community in the future, create it with a fake account. You will sell together with the "owner".
You can buy the group yourself on the black exchange to invest in the finished one. This option is only for smart, cautious and cunning, you will become them later, do not try now, you will be thrown in 90% of cases.
By design
Order an avatar and cover from a designer, if you have no skills in FS, this is the face of the public and the first thing that a person sees when entering the VK community from promotion.
Use the design widgets from the Applications section - they grab attention.
We fill the public with content
A dozen high-quality unique posts will be enough until the launch of community promotion.
What exactly to post and how, I'm not an advisor, we're talking about how to promote the VK community, but ...
Content AFFECTS subscriber value. Worse content - fewer people subscribe from ads.
Do not forget to post in any way. Now this is your job and it will make money. Just imagine if you were so confused with content on an empty group without getting a dime in return? 99% of those looking for free ways to promote publics cool down in a week.
The general schedule of activity will give an understanding of what hours you can slow down.
We monitor the uniqueness of content in the community - Nemesis does not sleep
Vkontakte recently rolled out an algorithm for punishing non-unique content - Nemesis.
The essence is this
The algorithm itself, or upon a complaint, will identify stolen content from the public and issue a warning to the offender. After several such violations, sanctions will follow:
Excommunication from monetization
inability to publish links
We will make money on this, so fight for the uniqueness of your content.
A recipe for fast promotion of a Vkontakte community (public) up to 100,000
Everything will depend on how you work here.
At this point you have:
Niche selected
Community decorated
First posts uploaded
A budget has been allocated for the development of the site
There is a legend that small communities are very reluctant to join, and you need to gain at least 1000 subscribers by some means (what?) Before the normal promotion of the VK community.
This is only partly true. It is worth calling a dozen friends so that it is not completely empty, however, the first ad releases will quickly fill the missing first asset.
As a result, donate an extra thousand rubles, not a big problem when you grow a hundred thousandth.
The main enemy of the Vkontakte media buyer is pettiness.
The main friend of the promotion of Vkontakte communities - Adspoiler
Normal buyers get all the information to promote communities through the service -
It costs money, moreover, we need a premium rate or nothing will come of it.
What is valuable on the AdSpoiler premium rate
Algorithm of work in AdSpoiler
Detailed instructions are in your personal account
Take it, poke it, it is useful.
Basic actions:
- Cling to the top ten public pages of competitors, see the last month of their advertising releases and the results from it.
- Find sites where indirect competitors have a cheap subscriber price
- See exactly which creatives are coming to the audience right now
- based on the data, plan your own outputs
- Analyze how and where it went with you
Check out the cost of an adult subscriber in my purchase. This is the merit of AdSpoiler.
Do you know how the purchase was carried out earlier? Ixel table with a planner of the exit of each post and measurement of intersections with a separate application for the result of each advertising release.
Fuck it, I don't know how we survived.
Now for 1500 rubles. you can get such valuable information a month that I envy you. You are either doing the right thing using AdSpoiler, or you drain the budget and sit with a dead community.
Where do creative posts come from?
Either you do it yourself or use the services of designers. You can steal some advertising content from not very smart competitors, but I do not recommend building work around this.
We protect the created creatives, they are stolen
Put watermarks on all graphics, gifs and videos, or in a few days you will see competitors coming out with your successful creative. They also sit in Adspoiler and see everything. And sometimes their budgets are higher than yours.
Once, I made this mistake, distributing advertising outputs for a month, after a week all my top creatives were burned by competitors who just took them into circulation. The audience, naturally, quickly got used to them and the response dropped.
If the creative FLASHED IN with the best performance, quickly drain the budget on it.
We buy advertising on the market platform
General rules
Don't reinvent the wheel in creating promotional posts. Use what is working for competitors right now. It could be ANYTHING!
use Adspoiler for analysis. Without it, you are a blind kitten.
data relevance decreases every day, went a week ago, will not go now, modify creatives
Purchase rules
Choose from 5,000 record coverage and 50,000 daily coverage
The more you buy with coverage from 5,000 at the minimum cost - the better.
Monitor only performance indicators, don't look at the number of subscribers
The market platform chooses supposedly effective sites for the budget, but you don't need to believe it, believe AdSpoiler
Make selections of dates wider, popular advertisers' pubs are redeemed a week in advance.
Make the first purchase for 10% of the budget, analyze the result
Found an effective creative - buy in full.